villaseca on digital business & marketing

Employment opportunities and #Digital transformation @Oracle.com

The US Bureau of Labor Statistics released a fresh slate of data in the jobs report, showing 164,000 jobs added and a steady 3.7% unemployment rate. Despite recession fears, these … Continue reading

November 8, 2019 · Leave a comment

How are banks becoming digital sales engines? “Intelligent Sales” @Finextra

In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, … Continue reading

June 2, 2019 · Leave a comment

Claves de Transformacion Digital en El Confidencial

En colaboración con ESIC y WOBI, y en compañia de expertos internacionales como Charlene Li y Nathan Furr, El Confidencial recoge nuestra conversación sobre las claves para triunfar con la … Continue reading

May 13, 2019 · Leave a comment

From ‘Digital Banking’ to ‘Intelligent Banking’ transformation

In a fiercely competitive digital landscape, banks need to accelerate the applications of Artificial Intelligence (AI) and autonomous cloud technology (a.k.a. “Intelligent Banking”) to boost digital sales, optimize costs and … Continue reading

April 29, 2019 · Leave a comment

Opportunities on #Digital Transformation @WOBI @ElConfidencial

This week, I was keynote speaker on WOBI forum on Digital Transformation, invited by ESIC. The topic: “Digitize your business: the technology revolution and the talent”.   Covering the key … Continue reading

March 29, 2019 · Leave a comment

3 Hyper-trends from Mobile World Congress #MWC18

In terms of business impact, we can summarize the Mobile World Congress #MWC18 with 3 core topics: 1) Hyper-personalization of Customer Experience, with Artificial Intelligence (#AI) Virtual assistants are no … Continue reading

March 1, 2018 · Leave a comment

“Meaningful Relationships” with Artificial Intelligence

Customers have already changed. According to Accenture research, 45% of customers in Spain are “Nomads”, digitally advanced customers, used to new digital solutions. And almost 44% of Spaniards are “Quality … Continue reading

June 29, 2017 · Leave a comment

Are you maximizing your Return on Digital Investments?

The Digital Revolution is disrupting, not just the customer experience or the channels’ transformation, but the core of the business value. In 2011, there was just 1 tech company among the … Continue reading

September 20, 2016 · Leave a comment

#Transformaciondigital : Posts para el verano

Como propuesta de lectura para el verano, una actualización de los 3 Posts mas leidos sobre digitalización del blog davidvillaseca.com. [Aqui la version PDF para su descarga]. Digitaliza tu negocio en … Continue reading

July 26, 2016 · Leave a comment

Digitaliza tu negocio en 5 pasos = mi nuevo libro

Tras la publicación de mi anterior libro sobre Innovación y Marketing Digital, no dejaron de llegar diversas preguntas y peticiones sobre la transformación digital del negocio. Ahora, ESIC Editorial acaba … Continue reading

January 13, 2016 · 1 Comment

¿Para que sirve el plan de Marketing en la era digital?

Planteaba esta cuestión cuando me propusieron escribir el prólogo para un nuevo e interesante libro, que ahora acaba de publicar ESIC: “El plan de marketing digital en la práctica”. Muchos … Continue reading

September 16, 2015 · Leave a comment

¿Paradojico? Firmando libros de papel sobre la Revolucion Digital

Aunque resulte algo paradójico, he sido invitado en la 74ª Feria del Libro a firmar mi libro “de papel” sobre la revolucion digital!! A pesar de lo practico que resulta la compra y lectura … Continue reading

June 3, 2015 · 1 Comment

European Marketing Evolution: 3 Key Transforming drivers

Recent news suggests European marketers are gaining relevance worldwide. The Coca-Cola Company has appointed a new Chief Marketing Officer (CMO): the Iberian Division President, Marcos de Quinto. It seems an … Continue reading

October 30, 2014 · Leave a comment

ESIC Editorial lanza mi nuevo libro sobre “Innovación y Marketing de Servicios en la Era Digital”

En el actual entorno de transformación, muchos trabajamos para que las empresas innoven y aprovechen las oportunidades de negocio que abre la Era Digital. En mi caso, estos esfuerzos los … Continue reading

September 10, 2014 · Leave a comment
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