Villaseca on Digital & Business

Digital, AI & Business Transformation Leader

From Silicon Valley to Europe, I lead Digital and Artificial Intelligence transformations with high-performance teams that drive business growth: scaling Oracle’s cloud from Palo Alto, reinventing BBVA’s digital banking, and leading AI-powered transformation at Moeve (Cepsa) as Chief Digital Officer.

With over 25 years of global experience in Technology (Accenture, Oracle), Energy (Moeve), Financial Services (BBVA, Santander), and Consumer Goods (Coca-Cola, LVMH, Peugeot-Citroën), I connect business, technology and people to accelerate sales and operational efficiency: from building customer-centric platforms, to delivering Artificial Intelligence applications generating ROI above 400%.

To shape how boards and professionals capture value from technology, I serve as a Partner of the World Economic Forum’s AI Governance Alliance, Vice President of CIONET Advisory Board, and former Board Member of California-Spain Chamber of Commerce. My commitment extends to developing talent as a professor, author, and startup mentor at Stanford StartX.

A shared purpose: Connecting people, business, and technology to accelerate meaningful transformations and growth.