villaseca on digital business & marketing

New Life in Silicon Valley!

After an awesome year in Oracle EMEA, working with great colleagues, clients and partners, I have begun a new adventure as expat in our @Oracle headquarters in Silicon Valley. Now … Continue reading

January 15, 2020 · Leave a comment

Are Banks really responsible in a digital world? Challenges @COP25

This week, we held a discussion on Responsible Banking on the 25th United Nations Climate Change Conference (COP25). It connected different experts from Bank of Spain, Santander, etc, with the … Continue reading

December 5, 2019 · Leave a comment

How are banks becoming digital sales engines? “Intelligent Sales” @Finextra

In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, … Continue reading

June 2, 2019 · Leave a comment

From ‘Digital Banking’ to ‘Intelligent Banking’ transformation

In a fiercely competitive digital landscape, banks need to accelerate the applications of Artificial Intelligence (AI) and autonomous cloud technology (a.k.a. “Intelligent Banking”) to boost digital sales, optimize costs and … Continue reading

April 29, 2019 · Leave a comment

Opportunities on #Digital Transformation @WOBI @ElConfidencial

This week, I was keynote speaker on WOBI forum on Digital Transformation, invited by ESIC. The topic: “Digitize your business: the technology revolution and the talent”.   Covering the key … Continue reading

March 29, 2019 · Leave a comment

Human-Experience (HX): Humans are back… thanks to AI

After years innovating with the Digital revolution, companies already get focused on the Customer Experience. But after the  Digital expansion, now Human Experience (HX) can be the new norm. It … Continue reading

August 30, 2018 · Leave a comment

3 Hyper-trends from Mobile World Congress #MWC18

In terms of business impact, we can summarize the Mobile World Congress #MWC18 with 3 core topics: 1) Hyper-personalization of Customer Experience, with Artificial Intelligence (#AI) Virtual assistants are no … Continue reading

March 1, 2018 · Leave a comment

“Meaningful Relationships” with Artificial Intelligence

Customers have already changed. According to Accenture research, 45% of customers in Spain are “Nomads”, digitally advanced customers, used to new digital solutions. And almost 44% of Spaniards are “Quality … Continue reading

June 29, 2017 · Leave a comment

Talento Digital en Revista ESIC

La última edición de la Revista ESIC incluye un artículo sobre las claves de desarrollo del talento digital. En un entorno cambiante, el artículo identifica las grandes oportunidades de desarrollo profesional, … Continue reading

March 28, 2017 · Leave a comment

5 Claves para acelerar tu carrera en la Revolución Digital

Puedes sacar mucho provecho profesionalmente a las oportunidades que abre el mundo digital, tanto si estás al inicio de tu carrera, como si tienes ya años de experiencia profesional. Las … Continue reading

March 2, 2017 · Leave a comment

Are you maximizing your Return on Digital Investments?

The Digital Revolution is disrupting, not just the customer experience or the channels’ transformation, but the core of the business value. In 2011, there was just 1 tech company among the … Continue reading

September 20, 2016 · Leave a comment

¿Es el #talento la “piedra filosofal” de la Revolución Digital?

Durante siglos, millones de personas buscaron una sustancia casi mágica, que podría convertir cualquier cosa en oro, e incluso rejuvenecer a las personas: la “piedra filosofal”. En los últimos meses … Continue reading

June 16, 2016 · Leave a comment

E-commerce + Customer Experience = Los retailers aceleran su digitalización

¿Realmente es “Customer Experience” la prioridad nº1 para los líderes de las empresas, según afirma Forrester? Las empresas se esfuerzan en mejorar las interacciones que tienen sus clientes en cualquier … Continue reading

May 11, 2016 · Leave a comment

Por favor, ¡digitalizar (aún más) el negocio de los viajes!

Tras completar la semana pasada un largo viaje Madrid – Dallas – Houston- Nueva York – Madrid con varias aerolíneas estadounidenses, me quedó claro que este sector podría beneficiarse evolucionando … Continue reading

March 2, 2016 · Leave a comment
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