Alibaba y Jack Ma: el secreto del nuevo líder mundial de e-commerce y pagos móviles
¿Qué empresa genera más ventas on-line que Amazon y eBay juntos? Alibaba es el mayor negocio de e-commerce de China, representando más del 2% del PIB chino. Fue fundada en … Continue reading
My new books is Top#9 on the Amazon.com’s Advertising Bestsellers Ranking
After the first week of my new book on Advertising and Competition worldwide available on Amazon, it has been incredible all the support I have received from friends and blog readers. In … Continue reading
Te regalo por Navidad mi nuevo libro sobre Publicidad (en Amazon)
Acaba de ser publicado mi libro sobre “Impacto Competitivo de la Publicidad” y desde esta semana está disponible en las tiendas de Amazon. Lo negativo del libro: originalmente estaba planteado … Continue reading
My new book on Advertising and Competition has been published… and is already available on Amazon!
My new book on Advertising and Competition has been published… and is already available on Amazon! Once, it was a PhD dissertation… but now is a book. The research I … Continue reading
“Big Insights” in the Services Revolution
I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision … Continue reading
