villaseca on digital business & marketing

How are banks becoming digital sales engines? “Intelligent Sales” @Finextra

In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, they hyper-personalize communications and systematically maximize sales conversion.

“Intelligent Sales” is not just about business growth, but also about being relevant to their customers and meeting their needs at moments that matter. What should banks do to become more “intelligent”?

  1. Better leads and more meaningful conversations through hyper-personalized marketing
  2. Enhancing conversion to sales, maximizing the customer purchase path
  3. Orchestrating all customer data and experience

Just published the full blog post:

https://blogs.oracle.com/industry-innovation/how-are-banks-becoming-digital-sales-engines-intelligent-sales

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