villaseca on digital business & marketing

Digital Talent & HR

“Digital Talent Development” Book (ESIC Editorial)

David’s fourth book on Digital, published by ESIC Business & Marketing School, is a practical guide for developing your digital talent, career and personal brand.

In the coming years, more than 700 “traditional” professions will disappear because of new technologies and robots. And, at the same time, 900,000 new, more technological jobs will be created in Europe over the next three years, so 8 out of 10 young professionals will find digital jobs. We can all take advantage of digital change to accelerate our own career, both young and experienced professionals. As an example, the CEO of T-Mobile US managed to reinvent itself spectacularly … with more than 50 years.

This guide enhances the development of talent and professional updating, with practical tools to build a personal brand in an increasingly digital environment. To develop our talent in an organized way, we detail new skills and specific skills to accelerate our career, such as innovation or “agile” collaboration. All this illustrated with success stories from advertisers, marketing experts, bloggers, CEOs or even artists, generals and chefs.

In the press:

Available in: El Corte InglésAmazon, Casa del Libro,  ESIC and other bookstores

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