villaseca on digital business & marketing

3 Hyper-trends from Mobile World Congress #MWC18

In terms of business impact, we can summarize the Mobile World Congress #MWC18 with 3 core topics: 1) Hyper-personalization of Customer Experience, with Artificial Intelligence (#AI) Virtual assistants are no … Continue reading

March 1, 2018 · Leave a comment

“Meaningful Relationships” with Artificial Intelligence

Customers have already changed. According to Accenture research, 45% of customers in Spain are “Nomads”, digitally advanced customers, used to new digital solutions. And almost 44% of Spaniards are “Quality … Continue reading

June 29, 2017 · Leave a comment

Are you maximizing your Return on Digital Investments?

The Digital Revolution is disrupting, not just the customer experience or the channels’ transformation, but the core of the business value. In 2011, there was just 1 tech company among the … Continue reading

September 20, 2016 · Leave a comment
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