How can a 360-customer view help banks to engage with customers?

According to the 2020 Oracle survey “Customer Experience Trends in Financial Services,” 39% percent of banks surveyed stated that their inability to effectively put data to work results in inconsistent customer engagements. They struggle to bring together real-time front office interactions with data, insights, and offers to form a best-in-class end-to-end experience.

At a recent Oracle Cloud CX Virtual Summit, Larry Ellison, chairman of Oracle Corporation and Chief Technology Officer, discussed the evolution of solution development and the impact that front to back-office integration can have on the effectiveness of an organization—particularly sales.

In a recent Oracle Blog news, we are sharing some ways financial institutions can leverage to connect the front and back office:

  • A data-driven customer engagement operating model
  • A unified next best offer/action strategy across every channel
  • Empowered front line staff enhances front-office relationships



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