Hemos celebrado con ilusión en nuestras instalaciones de @Cepsa los Premios Aster de @ESIC, unos galardones que fomentan la integración entre formación académica y labor empresarial, así como la innovación y el emprendimiento. Es un orgullo recibir en nuestra sede estos Premios de larga trayectoria y de una institución tan reconocida como ESIC. Igual queContinue reading “Premios ESIC Aster y Cepsa”
Tag Archives: marketing strategies
¿Es el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?
En las últimos semanas, los medios de comunicación se han hecho eco de noticias sobre la transformación de la red social Facebook, que se ha transformado en una nueva marca, Meta. Es una apuesta por el auge de los metaversos, un término que se refiere a una realidad digital que combina aspectos de las redesContinue reading “¿Es el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?”
Conversando en Hoy es Marketing 2021: Innovation From Silicon Valley
Hoy es Marketing, uno de los mayores eventos de Management, Marketing y Economía Digital, vuelve en formato híbrido el 18 de noviembre. Gracias a la invitación de ESIC Business & Marketing School, compartiremos junto a grandes amigos y cracks de Silicon Valley, Ethel García (Microsoft), Hugo Giralt (Propelland) e Ignacio Riesgo (Red Hat), aprendizajes sobreContinue reading “Conversando en Hoy es Marketing 2021: Innovation From Silicon Valley”
Thrilled with the new book “De Silicon Valley a tu Negocio”
After a few years living in Silicon Valley with Oracle, and helping companies and professionals through the California-Spain Chamber of Commerce, it seemed a good time to share some learnings about this ecosystem and a mindset that combines the human side with digital transformation. Thanks to the support ESIC Editorial, we share how innovation, computerContinue reading “Thrilled with the new book “De Silicon Valley a tu Negocio””
Ilusionado con el nuevo libro “De Silicon Valley a tu Negocio”
Tras algunos años viviendo en Silicon Valley con Oracle y ayudando a empresas y profesionales a través de la California-Spain Chamber of Commerce , parecía un buen momento para compartir algunos aprendizajes sobre este ecosistema y un mindset que combina el lado humano con la transformación digital. Gracias al apoyo ESIC Editorial, compartimos como seContinue reading “Ilusionado con el nuevo libro “De Silicon Valley a tu Negocio””
Silicon Valley Technology and Innovation for ESIC Business & Marketing School
The Silicon Valley innovation ecosystem inspires entrepreneurs and professionals around the world. As an example, the California-Spain Chamber of Commerce has connected Spanish entrepreneurs with the SiIlicon Valley ecosystem, in the recent Silicon Valley – Spain Venture Summit 2021. And new companies, such as Instacart, take advantage of the digital revolution to transform entire sectors,Continue reading “Silicon Valley Technology and Innovation for ESIC Business & Marketing School”
Employment opportunities and #Digital transformation @Oracle.com
The US Bureau of Labor Statistics released a fresh slate of data in the jobs report, showing 164,000 jobs added and a steady 3.7% unemployment rate. Despite recession fears, these numbers continue to show optimism that the market still has potential to grow. The average worker will also need to stay abreast of their ownContinue reading “Employment opportunities and #Digital transformation @Oracle.com”
How are banks becoming digital sales engines? “Intelligent Sales” @Finextra
In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, they hyper-personalize communications and systematically maximize sales conversion. “Intelligent Sales” is not just about business growth, but also about being relevant to their customers andContinue reading “How are banks becoming digital sales engines? “Intelligent Sales” @Finextra”
Claves de Transformacion Digital en El Confidencial
En colaboración con ESIC y WOBI, y en compañia de expertos internacionales como Charlene Li y Nathan Furr, El Confidencial recoge nuestra conversación sobre las claves para triunfar con la transformación digital. Sintéticamente, hablamos sobre: Cómo desarrollar negocio conectando lo físico y lo digital, aprovechando la tecnología y la Inteligencia Artificial y potenciando el talentoContinue reading “Claves de Transformacion Digital en El Confidencial”
From ‘Digital Banking’ to ‘Intelligent Banking’ transformation
In a fiercely competitive digital landscape, banks need to accelerate the applications of Artificial Intelligence (AI) and autonomous cloud technology (a.k.a. “Intelligent Banking”) to boost digital sales, optimize costs and empower agile, internal talent. Banks that are slow off the mark stand to lose a big growth engine. Four areas are key for an “IntelligentContinue reading “From ‘Digital Banking’ to ‘Intelligent Banking’ transformation”
Opportunities on #Digital Transformation @WOBI @ElConfidencial
This week, I was keynote speaker on WOBI forum on Digital Transformation, invited by ESIC. The topic: “Digitize your business: the technology revolution and the talent”. Covering the key challenges and opportunities: AI & Adaptive Intelligence, opportunities for your business Five steps of digital transformation Management with intelligence: innovation with solutions From Customer ExperienceContinue reading “Opportunities on #Digital Transformation @WOBI @ElConfidencial”
Human-Experience (HX): Humans are back… thanks to AI
After years innovating with the Digital revolution, companies already get focused on the Customer Experience. But after the Digital expansion, now Human Experience (HX) can be the new norm. It encompass the human context (emotions, needs, relationships…) with the experience companies deliver, integrating digital and physical interactions. Three facts point that humans are back, andContinue reading “Human-Experience (HX): Humans are back… thanks to AI”
In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)
Proud to be awarded in the “Influencers” magazine as one of the “Economic Leaders for Tomorrow”, Spain-2018. Influencers magazine (www.clubinfluencers.com) and the European think tank Choiseul (www.choiseul.es) publish the Top100 Leaders Ranking for 2018. It includes key business leaders and entrepreneurs, such as Lupina Iturriaga (Fintonic), Luis Baon (Egon Zehnder) or Pedro Moneo (Opinno) amongContinue reading “In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)”
#InboundMarketing: ¿Cómo crear valor gestionando digitalmente el ciclo de vida del cliente? @ICEMD
En este artículo publicado por ESIC-ICEMD, revisamos las oportunidades de negocio que abre “Inbound Marketing”. Para triunfar en la Revolución Digital, es crítico crear valor entre los clientes a lo largo de su ciclo de vida y gestionar esa relación de una forma coordinada dentro de la empresa, como hacen Tesla o Capital One. “InboundContinue reading “#InboundMarketing: ¿Cómo crear valor gestionando digitalmente el ciclo de vida del cliente? @ICEMD”
Villaseca on Digital & Marketing 