Human-Experience (HX): Humans are back… thanks to AI

After years innovating with the Digital revolution, companies already get focused on the Customer Experience. But after the  Digital expansion, now Human Experience (HX) can be the new norm. It encompass the human context (emotions, needs, relationships…) with the experience companies deliver, integrating digital and physical interactions. Three facts point that humans are back, andContinue reading “Human-Experience (HX): Humans are back… thanks to AI”

3 Hyper-trends from Mobile World Congress #MWC18

In terms of business impact, we can summarize the Mobile World Congress #MWC18 with 3 core topics: 1) Hyper-personalization of Customer Experience, with Artificial Intelligence (#AI) Virtual assistants are no longer a trend, but a real business driver present everywhere. They really help to set the customer at the center. For example: Google showcases inContinue reading “3 Hyper-trends from Mobile World Congress #MWC18”