villaseca on digital business & marketing

Are Banks really responsible in a digital world? Challenges @COP25

This week, we held a discussion on Responsible Banking on the 25th United Nations Climate Change Conference (COP25). It connected different experts from Bank of Spain, Santander, etc, with the … Continue reading

December 5, 2019 · Leave a comment

How are banks becoming digital sales engines? “Intelligent Sales” @Finextra

In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, … Continue reading

June 2, 2019 · Leave a comment

In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)

Proud to be awarded in the “Influencers” magazine as one of the “Economic Leaders for Tomorrow”, Spain-2018. Influencers magazine ( and the European think tank Choiseul ( publish the Top100 … Continue reading

December 12, 2017 · Leave a comment

Incluido en la lista Forbes de “Los 10 jovenes ejecutivos españoles con mayor proyección”

Tras la publicación por Expansión del ranking de los 100 directivos de Choiseul, ahora la prestigiosa revista Forbes me incluye entre “Los 10 jóvenes ejecutivos españoles con mayor proyección“. En … Continue reading

April 18, 2016 · Leave a comment

Ranking of European Leaders Under-40 & Expansion

Several newspapers include details of the Ranking “European Leaders for Tomorrow”, by the think tank Instituto Choiseul.  As well as being awarded the #17, the Spanish newspaper Expansion includes my profile today under … Continue reading

April 7, 2016 · Leave a comment

Reconocido por Expansion y Choiseul entre “Los 100 ejecutivos entre 30 y 40 años que despuntan”

Agradecido por ser reconocido en la posición #17 en este importante ranking de los líderes españoles de mayor proyección. Expansion se hace eco del Ranking de los 100 Economic Leaders … Continue reading

April 6, 2016 · Leave a comment

Awarded as Top100 “Economic Leaders for Tomorrow” Spain

Thanks to the European think tank Instituto Choiseul for awarding me as Top100 “Economic Leaders for Tomorrow” Spain (#17)… And congratulations to my colleagues also included. The Choiseul 100 “Economic Leaders for Tomorrow” … Continue reading

February 5, 2016 · 2 Comments

New leadership and talent for the #Digital transformation?

In a search for growth after the economic crisis, many organizations are now investing in the digital transformation. And these organizations are realizing that they need new leaders, new talent … Continue reading

July 7, 2015 · 1 Comment

El “Triatlón de la Innovación”, o ¿qué necesita la innovación para impactar en los resultados?

Innovar con éxito en la “Era del Consumidor” no es un deporte fácil. Parece tan duro como completar un triatlón… y en muchos sentidos no es tan diferente. Si el … Continue reading

December 4, 2013 · Leave a comment

Chief Marketing Office Council Journal 2013 Peer Sphere

Interview for the Chief Marketing Officer Council Journal, Peer Sphere Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences … Continue reading

March 10, 2013 · Leave a comment

Customer Experience Exchange 2013

Customer Experience Exchange in London, with IQPC, sharing some ideas on innovation and customer engagement. Some thoughts around Customer Engagement through Innovation in the Financial Services Revolution… Innovating on the multi-channel … Continue reading

February 5, 2013 · Leave a comment

Customer Acquisition, Retention and Communication EFMA Confence

European Conference with EFMA (European Financial Marketing Association), about customer loyalty. Thoughts on what are the key drivers for building value to our business.  Some cases on how to build strong … Continue reading

November 13, 2012 · Leave a comment

En la prensa con Hoy es Marketing ESIC 2012

Numerosas referencias en prensa sobre las ponencias de “Hoy es Marketing 2012” (ESIC Business & Marketing School). Tanto relativas a la buena acogida del evento, como a las soluciones planteadas … Continue reading

April 20, 2012 · Leave a comment

Ponencia Hoy es Marketing ESIC 2012

Ponencia en “Hoy es Marketing 2012” – ESIC Business & Marketing School, sobre “Customer Engagement: Cómo convertir a nuestros clientes en prescriptores de la marca” Para ayudar a un cliente cada … Continue reading

April 19, 2012 · Leave a comment
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