According to the 2020 Oracle survey “Customer Experience Trends in Financial Services,” 39% percent of banks surveyed stated that their inability to effectively put data to work results in inconsistent customer engagements. They struggle to bring together real-time front office interactions with data, insights, and offers to form a best-in-class end-to-end experience. At a recentContinue reading “How can a 360-customer view help banks to engage with customers?”
Tag Archives: cmo
La hora tech con ESIC
Invitado a un nuevo capítulo de #LaHoraTech por @ESIC. Conversando sobre la necesidad que tienen los negocios de transformarse digitalmente y algunas oportunidades para hacerlo: Buscar el talento necesario para afrontar la transformación. Poner siempre al cliente en el centro de todo lo que hacen. Aprovechar toda la tecnología par a conseguir los objetivos deContinue reading “La hora tech con ESIC”
Claves de Transformacion Digital en El Confidencial
En colaboración con ESIC y WOBI, y en compañia de expertos internacionales como Charlene Li y Nathan Furr, El Confidencial recoge nuestra conversación sobre las claves para triunfar con la transformación digital. Sintéticamente, hablamos sobre: Cómo desarrollar negocio conectando lo físico y lo digital, aprovechando la tecnología y la Inteligencia Artificial y potenciando el talentoContinue reading “Claves de Transformacion Digital en El Confidencial”
In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)
Proud to be awarded in the “Influencers” magazine as one of the “Economic Leaders for Tomorrow”, Spain-2018. Influencers magazine (www.clubinfluencers.com) and the European think tank Choiseul (www.choiseul.es) publish the Top100 Leaders Ranking for 2018. It includes key business leaders and entrepreneurs, such as Lupina Iturriaga (Fintonic), Luis Baon (Egon Zehnder) or Pedro Moneo (Opinno) amongContinue reading “In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)”
Ranking of European Leaders Under-40 & Expansion
Several newspapers include details of the Ranking “European Leaders for Tomorrow”, by the think tank Instituto Choiseul. As well as being awarded the #17, the Spanish newspaper Expansion includes my profile today under the headline “Young, prepared and leading”. Congratulations to my colleagues also included. This ranking of leaders under-40 is an study independently carried out by the EuropeanContinue reading “Ranking of European Leaders Under-40 & Expansion”
Awarded as Top100 “Economic Leaders for Tomorrow” Spain
Thanks to the European think tank Instituto Choiseul for awarding me as Top100 “Economic Leaders for Tomorrow” Spain (#17)… And congratulations to my colleagues also included. The Choiseul 100 “Economic Leaders for Tomorrow” is an study independently carried out by the European think tank Institut Choiseul. It identifies and ranks the young under 40 years old, who will playContinue reading “Awarded as Top100 “Economic Leaders for Tomorrow” Spain”
Felices fiestas… y un 2016 lleno de (buenos) retos
Tras este intenso año, lleno de cambios y novedades, quería desear que pases unas felices fiestas… Seguro que el 2016 será otro año intenso. Como reflexión para los nuevos retos profesionales, quería compartir estas claves sobre las profesiones con más demanda por los headunters, segun Expansion: “Directivo con perfil digital, la estrella de 2015”: 1. Sectores conContinue reading “Felices fiestas… y un 2016 lleno de (buenos) retos”
¿Cómo serán los Super-CEOs del 2020 que lideren la transformación digital?
Dos informes de diferente origen nos recuerdan que la revolución digital en las empresas está afectando dramáticamente el liderazgo de las organizaciones… y que los profesionales de Digital / Marketing tienen la capacidad y la responsabilidad de guiar a sus organizaciones. En primer lugar, un detallado informe de la firma de headhunters Odgers Berndtson sobre “LaContinue reading “¿Cómo serán los Super-CEOs del 2020 que lideren la transformación digital?”
Chief Marketing Office Council Journal 2013 Peer Sphere
Interview for the Chief Marketing Officer Council Journal, Peer Sphere Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences the overall business? How customer behavior and demands are redefining marketing strategies? Sharing some thoughts about the new focus of Marketing: an innovative, multi-channel approach of keyContinue reading “Chief Marketing Office Council Journal 2013 Peer Sphere”
Q&A Chief Marketing Office Council Journal
Q&A for the journal of the Chief Marketing Officer -CMO- Council, Marketing Magnified To highlight: perspectives on the challenges, requirements and goals for the new marketing CMO Council Journal 2010
Villaseca on Digital & Marketing 