villaseca on digital business & marketing

Are Banks really responsible in a digital world? Challenges @COP25

This week, we held a discussion on Responsible Banking on the 25th United Nations Climate Change Conference (COP25). It connected different experts from Bank of Spain, Santander, etc, with the … Continue reading

December 5, 2019 · Leave a comment

The Coming Talent Battle in Financial Services: Hiring Millennials and Gen Z

Millennials and Generation Z are now nearly half of U.S. population, which presents recruitment challenges for banks and insurance firms. With recruiting, onboarding, and talent management best practices changing alongside new generational … Continue reading

December 3, 2019 · Leave a comment

Employment opportunities and #Digital transformation

The US Bureau of Labor Statistics released a fresh slate of data in the jobs report, showing 164,000 jobs added and a steady 3.7% unemployment rate. Despite recession fears, these … Continue reading

November 8, 2019 · Leave a comment

How are banks becoming digital sales engines? “Intelligent Sales” @Finextra

In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, … Continue reading

June 2, 2019 · Leave a comment

3 Hyper-trends from Mobile World Congress #MWC18

In terms of business impact, we can summarize the Mobile World Congress #MWC18 with 3 core topics: 1) Hyper-personalization of Customer Experience, with Artificial Intelligence (#AI) Virtual assistants are no … Continue reading

March 1, 2018 · Leave a comment

In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)

Proud to be awarded in the “Influencers” magazine as one of the “Economic Leaders for Tomorrow”, Spain-2018. Influencers magazine ( and the European think tank Choiseul ( publish the Top100 … Continue reading

December 12, 2017 · Leave a comment

“Meaningful Relationships” with Artificial Intelligence

Customers have already changed. According to Accenture research, 45% of customers in Spain are “Nomads”, digitally advanced customers, used to new digital solutions. And almost 44% of Spaniards are “Quality … Continue reading

June 29, 2017 · Leave a comment

Are you maximizing your Return on Digital Investments?

The Digital Revolution is disrupting, not just the customer experience or the channels’ transformation, but the core of the business value. In 2011, there was just 1 tech company among the … Continue reading

September 20, 2016 · Leave a comment

#Transformaciondigital : Posts para el verano

Como propuesta de lectura para el verano, una actualización de los 3 Posts mas leidos sobre digitalización del blog [Aqui la version PDF para su descarga]. Digitaliza tu negocio en … Continue reading

July 26, 2016 · Leave a comment

Incluido en la lista Forbes de “Los 10 jovenes ejecutivos españoles con mayor proyección”

Tras la publicación por Expansión del ranking de los 100 directivos de Choiseul, ahora la prestigiosa revista Forbes me incluye entre “Los 10 jóvenes ejecutivos españoles con mayor proyección“. En … Continue reading

April 18, 2016 · Leave a comment

Ranking of European Leaders Under-40 & Expansion

Several newspapers include details of the Ranking “European Leaders for Tomorrow”, by the think tank Instituto Choiseul.  As well as being awarded the #17, the Spanish newspaper Expansion includes my profile today under … Continue reading

April 7, 2016 · Leave a comment

Reconocido por Expansion y Choiseul entre “Los 100 ejecutivos entre 30 y 40 años que despuntan”

Agradecido por ser reconocido en la posición #17 en este importante ranking de los líderes españoles de mayor proyección. Expansion se hace eco del Ranking de los 100 Economic Leaders … Continue reading

April 6, 2016 · Leave a comment

Awarded as Top100 “Economic Leaders for Tomorrow” Spain

Thanks to the European think tank Instituto Choiseul for awarding me as Top100 “Economic Leaders for Tomorrow” Spain (#17)… And congratulations to my colleagues also included. The Choiseul 100 “Economic Leaders for Tomorrow” … Continue reading

February 5, 2016 · 2 Comments

Digitize your Business… my new book available on Amazon

On top of my previous books on Digital Advertising and Innovation & Digital Marketing, now Amazon is also offering my new third business book on Digital. Published by ESIC Business & … Continue reading

January 29, 2016 · Leave a comment
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