villaseca on digital business & marketing

How are banks becoming digital sales engines? “Intelligent Sales” @Finextra

In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, … Continue reading

June 2, 2019 · Leave a comment

In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)

Proud to be awarded in the “Influencers” magazine as one of the “Economic Leaders for Tomorrow”, Spain-2018. Influencers magazine (www.clubinfluencers.com) and the European think tank Choiseul (www.choiseul.es) publish the Top100 … Continue reading

December 12, 2017 · Leave a comment

¿Es el #talento la “piedra filosofal” de la Revolución Digital?

Durante siglos, millones de personas buscaron una sustancia casi mágica, que podría convertir cualquier cosa en oro, e incluso rejuvenecer a las personas: la “piedra filosofal”. En los últimos meses … Continue reading

June 16, 2016 · Leave a comment

Ranking of European Leaders Under-40 & Expansion

Several newspapers include details of the Ranking “European Leaders for Tomorrow”, by the think tank Instituto Choiseul.  As well as being awarded the #17, the Spanish newspaper Expansion includes my profile today under … Continue reading

April 7, 2016 · Leave a comment

Awarded as Top100 “Economic Leaders for Tomorrow” Spain

Thanks to the European think tank Instituto Choiseul for awarding me as Top100 “Economic Leaders for Tomorrow” Spain (#17)… And congratulations to my colleagues also included. The Choiseul 100 “Economic Leaders for Tomorrow” … Continue reading

February 5, 2016 · 2 Comments

Felices fiestas… y un 2016 lleno de (buenos) retos

Tras este intenso año, lleno de cambios y novedades, quería desear que pases unas felices fiestas… Seguro que el 2016 será otro año intenso. Como reflexión para los nuevos retos … Continue reading

December 23, 2015 · Leave a comment

¿Cómo serán los Super-CEOs del 2020 que lideren la transformación digital?

Dos informes de diferente origen nos recuerdan que la revolución digital en las empresas está afectando dramáticamente el liderazgo de las organizaciones… y que  los profesionales de Digital / Marketing tienen … Continue reading

March 24, 2015 · 3 Comments

European Marketing Evolution: 3 Key Transforming drivers

Recent news suggests European marketers are gaining relevance worldwide. The Coca-Cola Company has appointed a new Chief Marketing Officer (CMO): the Iberian Division President, Marcos de Quinto. It seems an … Continue reading

October 30, 2014 · Leave a comment

Chief Marketing Office Council Journal 2013 Peer Sphere

Interview for the Chief Marketing Officer Council Journal, Peer Sphere Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences … Continue reading

March 10, 2013 · Leave a comment
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