Accenture and Credit Suisse, winners of Oracle #MarkieAwards 2020

The Oracle Markie Awards recognize top companies and partners for creative, innovative, and effective marketing. In this challenging 2020, finalists demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. Congrats @Accenture teams for the @Oracle #MarkieAwards as CX Partner of the year! And congrats to Credit Suisse, for theContinue reading “Accenture and Credit Suisse, winners of Oracle #MarkieAwards 2020”

Techstars Startup Weekend USA 2020

I am proud to help Techstars as mentor for startups, specially in tough times of COVID-19 crisis. The seed accelerator, in partnership with Google for Startups, holds this weekend a 54-hour event designed to support entrepreneurs. This Startup Weekend is nationwide, and brings together participants focused on developing solutions that directly tackle COVID-19-related challenges. MoreContinue reading “Techstars Startup Weekend USA 2020”

Claves de Transformacion Digital en El Confidencial

En colaboración con ESIC y WOBI, y en compañia de expertos internacionales como Charlene Li y Nathan Furr, El Confidencial recoge nuestra conversación sobre las claves para triunfar con la transformación digital. Sintéticamente, hablamos sobre: Cómo desarrollar negocio conectando lo físico y lo digital, aprovechando la tecnología y la Inteligencia Artificial y potenciando el talentoContinue reading “Claves de Transformacion Digital en El Confidencial”

Opportunities on #Digital Transformation @WOBI @ElConfidencial

This week, I was keynote speaker on WOBI forum on Digital Transformation, invited by ESIC. The topic: “Digitize your business: the technology revolution and the talent”.   Covering the key challenges and opportunities: AI & Adaptive Intelligence, opportunities for your business Five steps of digital transformation Management with intelligence: innovation with solutions From Customer ExperienceContinue reading “Opportunities on #Digital Transformation @WOBI @ElConfidencial”

Video #Digitalizatunegocio, en “Hoy es Marketing” @ESICEducation

Según comentamos, participé en el gran evento de  “Hoy Es Marketing 2016” que organiza ESIC Business & Marketing School. Es uno de los mayores encuentros sobre Marketing en España, donde miles de personas se reunen en torno a los temas de mayor actualidad de Digital y Marketing. Ya está disponible el vídeo con la ponencia completa “DigitalizaContinue reading “Video #Digitalizatunegocio, en “Hoy es Marketing” @ESICEducation”

#Digitalizacion para SuperCEOs en “Hoy es Marketing” @ESICEducation

Tuve la oportunidad de conversar estos dias sobre la digitalización en el evento “Hoy Es Marketing 2016” que organiza ESIC Business & Marketing School. Es uno de los mayores encuentros sobre Marketing en España, donde miles de personas se reunen para identificar nuevas oportunidades “para dejar huella”. Gracias al esfuerzo de un amplio equipo de ESIC, esta edición contóContinue reading “#Digitalizacion para SuperCEOs en “Hoy es Marketing” @ESICEducation”

¿Paradojico? Firmando libros de papel sobre la Revolucion Digital

Aunque resulte algo paradójico, he sido invitado en la 74ª Feria del Libro a firmar mi libro “de papel” sobre la revolucion digital!! A pesar de lo practico que resulta la compra y lectura online de libros, sigue siendo toda una experiencia pasear entre las librerias, hojear los libros y conocer de primera mano a sus autores. Es impresionanteContinue reading “¿Paradojico? Firmando libros de papel sobre la Revolucion Digital”

“Hoy es Marketing 2015”: Claves en la era digital

Esta semana he sido invitado por ESIC a compartir mi visión del Marketing en la era digital, en el encuentro “Hoy es Marketing 2015”. Destaco 3 grandes oportunidades del Marketing en esta era digital: 1) La Revolución digital exige un nuevo liderazgo El rápido cambio en el entorno exige de directivos y empresas un nuevo perfil deContinue reading ““Hoy es Marketing 2015”: Claves en la era digital”

Is Customer Experience the silver bullet for younger customers’ engagement?

A few weeks ago, I was guest speaker at the International Customer Experience Summit, held in Barcelona. It was interesting confirming a real interest on beginning to improve the customer relationships, in industries such as Financial Services or Telecommunications. Nevertheless, there is still a lot space for improvement in many services’ interactions. This is especially relevant for youngerContinue reading “Is Customer Experience the silver bullet for younger customers’ engagement?”

Edison Innovation Awards 2014: More mobile, more data

On the 29th April, the 2014 Edison Innovation Awards Ceremony is taking place in San Francisco. This is the second year I am serving as a judge, so I can compare now the evolution in the nominations. Last year, of course, technology was the star of the show. In this 2014 edition, we can checkContinue reading “Edison Innovation Awards 2014: More mobile, more data”

“Big Insights” in the Services Revolution

I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision support units are having within the “Services Revolution” going on. The key about the changes in the Services industries in the digital era is aContinue reading ““Big Insights” in the Services Revolution”

Edison Innovation Awards 2013

Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America and is among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. Product and service innovators participate inContinue reading “Edison Innovation Awards 2013”

Customer Experience Exchange 2013

Customer Experience Exchange in London, with IQPC, sharing some ideas on innovation and customer engagement. Some thoughts around Customer Engagement through Innovation in the Financial Services Revolution… Innovating on the multi-channel experience increases our customers’ engagement, but also the promotion of our brands, and therefore our overall value. We will be sharing some real cases aboutContinue reading “Customer Experience Exchange 2013”

Customer Acquisition, Retention and Communication EFMA Confence

European Conference with EFMA (European Financial Marketing Association), about customer loyalty. Thoughts on what are the key drivers for building value to our business.  Some cases on how to build strong relationships with our customers, both in the off-line and on-line touch-points, in the banking industry. At the end of the day, what are the key driversContinue reading “Customer Acquisition, Retention and Communication EFMA Confence”