villaseca on digital business & marketing

Opportunities on #Digital Transformation @WOBI @ElConfidencial

This week, I was keynote speaker on WOBI forum on Digital Transformation, invited by ESIC. The topic: “Digitize your business: the technology revolution and the talent”.   Covering the key … Continue reading

March 29, 2019 · Leave a comment

Video #Digitalizatunegocio, en “Hoy es Marketing” @ESICEducation

Según comentamos, participé en el gran evento de  “Hoy Es Marketing 2016” que organiza ESIC Business & Marketing School. Es uno de los mayores encuentros sobre Marketing en España, donde miles de … Continue reading

June 23, 2016 · Leave a comment

#Digitalizacion para SuperCEOs en “Hoy es Marketing” @ESICEducation

Tuve la oportunidad de conversar estos dias sobre la digitalización en el evento “Hoy Es Marketing 2016” que organiza ESIC Business & Marketing School. Es uno de los mayores encuentros sobre Marketing en España, … Continue reading

April 28, 2016 · 3 Comments

¿Paradojico? Firmando libros de papel sobre la Revolucion Digital

Aunque resulte algo paradójico, he sido invitado en la 74ª Feria del Libro a firmar mi libro “de papel” sobre la revolucion digital!! A pesar de lo practico que resulta la compra y lectura … Continue reading

June 3, 2015 · 1 Comment

“Hoy es Marketing 2015”: Claves en la era digital

Esta semana he sido invitado por ESIC a compartir mi visión del Marketing en la era digital, en el encuentro “Hoy es Marketing 2015”. Destaco 3 grandes oportunidades del Marketing en esta … Continue reading

May 26, 2015 · Leave a comment

Is Customer Experience the silver bullet for younger customers’ engagement?

A few weeks ago, I was guest speaker at the International Customer Experience Summit, held in Barcelona. It was interesting confirming a real interest on beginning to improve the customer relationships, in industries … Continue reading

May 29, 2014 · 1 Comment

Edison Innovation Awards 2014: More mobile, more data

On the 29th April, the 2014 Edison Innovation Awards Ceremony is taking place in San Francisco. This is the second year I am serving as a judge, so I can … Continue reading

April 14, 2014 · 1 Comment

“Big Insights” in the Services Revolution

I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision … Continue reading

November 21, 2013 · 1 Comment

Edison Innovation Awards 2013

Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America … Continue reading

April 23, 2013 · 1 Comment

Customer Experience Exchange 2013

Customer Experience Exchange in London, with IQPC, sharing some ideas on innovation and customer engagement. Some thoughts around Customer Engagement through Innovation in the Financial Services Revolution… Innovating on the multi-channel … Continue reading

February 5, 2013 · Leave a comment

Customer Acquisition, Retention and Communication EFMA Confence

European Conference with EFMA (European Financial Marketing Association), about customer loyalty. Thoughts on what are the key drivers for building value to our business.  Some cases on how to build strong … Continue reading

November 13, 2012 · Leave a comment

En la prensa con Hoy es Marketing ESIC 2012

Numerosas referencias en prensa sobre las ponencias de “Hoy es Marketing 2012” (ESIC Business & Marketing School). Tanto relativas a la buena acogida del evento, como a las soluciones planteadas … Continue reading

April 20, 2012 · Leave a comment

Ponencia Hoy es Marketing ESIC 2012

Ponencia en “Hoy es Marketing 2012” – ESIC Business & Marketing School, sobre “Customer Engagement: Cómo convertir a nuestros clientes en prescriptores de la marca” Para ayudar a un cliente cada … Continue reading

April 19, 2012 · Leave a comment

Customer Experience Management Summit Allan lloyds

Global Summit around Customers, talking about how can innovative experiences create value in the Financial Services revolution. Customer Experience as a process requires a true customer-centric vision for all the … Continue reading

October 12, 2011 · Leave a comment
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