Digital Business

Based in Silicon Valley, I help organizations to accelerate digital transformation and P&L growth with technology applications, cloud and AI

Responsible for developing the digital strategy of the global bank BBVA for 10 years, I have worked with banks and insurance firms worldwide with Accenture and Oracle

Press: Digital Transformation (El Confidencial, La Razón…)

Book: “Digitize your Business” Book (ESIC Editorial)

This book on Digital, published by ESIC Business & Marketing School, is a practical guide for managers and entrepreneurs to digitize their big companies or SME. The book includes a 5-steps framework and tools + real best practices: cases from big established companies such as Coca-Cola and Procter & Gamble, till tech leaders as Amazon, Apple or Google, and also start-ups, as Kiip y Tesla

Available in: El Corte Inglés, Amazon, Casa del Libro, ESIC and other bookstores