Digital Business

Based in Silicon Valley, I help organizations to accelerate digital transformation and P&L growth with technology applications, cloud and AI

Responsible for developing the digital strategy of the global bank BBVA for 10 years, I have worked with banks and insurance firms worldwide with Accenture and Oracle

Press: Digital Transformation (El Confidencial, La Razón…)
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Book: “Digitize your Business” Book (ESIC Editorial)
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This book on Digital, published by ESIC Business & Marketing School, is a practical guide for managers and entrepreneurs to digitize their big companies or SME. The book includes a 5-steps framework and tools +  real best practices: cases from big established companies such as Coca-Cola and Procter & Gamble, till tech leaders as Amazon, Apple or Google, and also start-ups, as Kiip y Tesla

Available in: El Corte InglésAmazon, Casa del Libro,  ESIC and other bookstores


Video: “Digitize your Business” (ESIC Business & Marketing School)

Articles: “Digital Business & Transformation”

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