villaseca on digital business & marketing

Digital & Business


“Digitize your Business” Book (ESIC Editorial)

David’s third business book on Digital, published by ESIC Business & Marketing School, is a practical guide for managers and entrepreneurs to digitize their big companies or SME.

The book includes a 5-steps framework and tools +  real best practices: cases from big established companies such as Coca-Cola and Procter & Gamble, till tech leaders as Amazon, Apple or Google, and also start-ups, as Kiip y Tesla.


In the press:


Available in: El Corte InglésAmazon, Casa del Libro,  ESIC and other bookstores

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