Digitaliza tu negocio en 5 pasos = mi nuevo libro

Tras la publicación de mi anterior libro sobre Innovación y Marketing Digital, no dejaron de llegar diversas preguntas y peticiones sobre la transformación digital del negocio. Ahora, ESIC Editorial acaba de publicar mi nuevo libro “Digitaliza tu negocio” para responder a  la gran cuestión: ¿cómo desarrollar tu negocio/ proyecto y crecer aprovechando los grandes cambiosContinue reading “Digitaliza tu negocio en 5 pasos = mi nuevo libro”

Felices fiestas… y un 2016 lleno de (buenos) retos

Tras este intenso año, lleno de cambios y novedades, quería desear que pases unas felices fiestas… Seguro que el 2016 será otro año intenso. Como reflexión para los nuevos retos profesionales, quería compartir estas claves sobre las profesiones con más demanda por los headunters, segun Expansion: “Directivo con perfil digital, la estrella de 2015”: 1. Sectores conContinue reading “Felices fiestas… y un 2016 lleno de (buenos) retos”

New leadership and talent for the #Digital transformation?

In a search for growth after the economic crisis, many organizations are now investing in the digital transformation. And these organizations are realizing that they need new leaders, new talent and, even, a new culture for the new digital revolution.   A) A new leadership: the leaders of different companies need to evolve… though itContinue reading “New leadership and talent for the #Digital transformation?”

¿Paradojico? Firmando libros de papel sobre la Revolucion Digital

Aunque resulte algo paradójico, he sido invitado en la 74ª Feria del Libro a firmar mi libro “de papel” sobre la revolucion digital!! A pesar de lo practico que resulta la compra y lectura online de libros, sigue siendo toda una experiencia pasear entre las librerias, hojear los libros y conocer de primera mano a sus autores. Es impresionanteContinue reading “¿Paradojico? Firmando libros de papel sobre la Revolucion Digital”

ESIC Editorial lanza mi nuevo libro sobre “Innovación y Marketing de Servicios en la Era Digital”

En el actual entorno de transformación, muchos trabajamos para que las empresas innoven y aprovechen las oportunidades de negocio que abre la Era Digital. En mi caso, estos esfuerzos los he convertido en un manual práctico que publica la prestigiosa editorial de ESIC Business & Marketing School. Ante la revolución que viven disciplinas como elContinue reading “ESIC Editorial lanza mi nuevo libro sobre “Innovación y Marketing de Servicios en la Era Digital””

“Innovation and Services Marketing in the Digital Age” New Book

Nowadays, a lot of experts are working on fostering innovation and seize business opportunities of the Digital Age. In my case, this has been translated into a new book on Innovation & Marketing.   The prestigious ESIC Business & Marketing School is launching it: a book on Digital Marketing, Design Thinking, Customer Experience, Big Data…Continue reading ““Innovation and Services Marketing in the Digital Age” New Book”

Is Customer Experience the silver bullet for younger customers’ engagement?

A few weeks ago, I was guest speaker at the International Customer Experience Summit, held in Barcelona. It was interesting confirming a real interest on beginning to improve the customer relationships, in industries such as Financial Services or Telecommunications. Nevertheless, there is still a lot space for improvement in many services’ interactions. This is especially relevant for youngerContinue reading “Is Customer Experience the silver bullet for younger customers’ engagement?”

Edison Innovation Awards 2014: More mobile, more data

On the 29th April, the 2014 Edison Innovation Awards Ceremony is taking place in San Francisco. This is the second year I am serving as a judge, so I can compare now the evolution in the nominations. Last year, of course, technology was the star of the show. In this 2014 edition, we can checkContinue reading “Edison Innovation Awards 2014: More mobile, more data”

Edison Innovation Awards 2013

Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America and is among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. Product and service innovators participate inContinue reading “Edison Innovation Awards 2013”

Customer Experience Exchange 2013

Customer Experience Exchange in London, with IQPC, sharing some ideas on innovation and customer engagement. Some thoughts around Customer Engagement through Innovation in the Financial Services Revolution… Innovating on the multi-channel experience increases our customers’ engagement, but also the promotion of our brands, and therefore our overall value. We will be sharing some real cases aboutContinue reading “Customer Experience Exchange 2013”

Contribution to the Book Reinventing Financial Services

The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is  setting the customer at the core of the business. Regarding BBVA case, we share examples from innovation and customer-centric views. To Highlight: real cases and experiences from Financial Services companies worldwideContinue reading “Contribution to the Book Reinventing Financial Services”