En el actual entorno de transformación, muchos trabajamos para que las empresas innoven y aprovechen las oportunidades de negocio que abre la Era Digital. En mi caso, estos esfuerzos los he convertido en un manual práctico que publica la prestigiosa editorial de ESIC Business & Marketing School. Ante la revolución que viven disciplinas como elContinue reading “ESIC Editorial lanza mi nuevo libro sobre “Innovación y Marketing de Servicios en la Era Digital””
Tag Archives: business
“Innovation and Services Marketing in the Digital Age” New Book
Nowadays, a lot of experts are working on fostering innovation and seize business opportunities of the Digital Age. In my case, this has been translated into a new book on Innovation & Marketing. The prestigious ESIC Business & Marketing School is launching it: a book on Digital Marketing, Design Thinking, Customer Experience, Big Data…Continue reading ““Innovation and Services Marketing in the Digital Age” New Book”
La revolución digital en la experiencia de compra: ¿Nordstrom frente a Amazon?
Este verano, los grandes almacenes Nordstrom sorprendían con la compra de una joven start-up creada hace tan solo 5 años y por la que pagará 350 millones de dólares: Trunk Club. La cadena de distribución estadounidense Nordstrom ha sido históricamente reconocida por la excelencia de su servicio al cliente y su política de devoluciones. Sus empleadosContinue reading “La revolución digital en la experiencia de compra: ¿Nordstrom frente a Amazon?”
Design + Data = Business
A lot have been said about the relevance of information with big data. It seems to be a stable trend across industries, and an engine for innovation. But, how does big data trend match with the importance of design? Of course, data allows smarter decisions based on real usage patterns and needs. But it stillContinue reading “Design + Data = Business”
Edison Innovation Awards 2014: More mobile, more data
On the 29th April, the 2014 Edison Innovation Awards Ceremony is taking place in San Francisco. This is the second year I am serving as a judge, so I can compare now the evolution in the nominations. Last year, of course, technology was the star of the show. In this 2014 edition, we can checkContinue reading “Edison Innovation Awards 2014: More mobile, more data”
My new books is Top#9 on the Amazon.com’s Advertising Bestsellers Ranking
After the first week of my new book on Advertising and Competition worldwide available on Amazon, it has been incredible all the support I have received from friends and blog readers. In fact, after this first week, the book is on the bestsellers’ Top 9 worldwide! But of course inside the Amazon.com’s section of Advertising. This is anContinue reading “My new books is Top#9 on the Amazon.com’s Advertising Bestsellers Ranking”
Te regalo por Navidad mi nuevo libro sobre Publicidad (en Amazon)
Acaba de ser publicado mi libro sobre “Impacto Competitivo de la Publicidad” y desde esta semana está disponible en las tiendas de Amazon. Lo negativo del libro: originalmente estaba planteado como un proyecto de investigación doctoral, así que el libro resulta muy académico (=muy pesado) Lo positivo del libro: el capítulo 6 sobre “La RevoluciónContinue reading “Te regalo por Navidad mi nuevo libro sobre Publicidad (en Amazon)”
My new book on Advertising and Competition has been published… and is already available on Amazon!
My new book on Advertising and Competition has been published… and is already available on Amazon! Once, it was a PhD dissertation… but now is a book. The research I made could be useful in other non-academic fields, as long as it provide scientific support to the huge investment on advertising companies do. It isContinue reading “My new book on Advertising and Competition has been published… and is already available on Amazon!”
“Big Insights” in the Services Revolution
I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision support units are having within the “Services Revolution” going on. The key about the changes in the Services industries in the digital era is aContinue reading ““Big Insights” in the Services Revolution”
Edison Innovation Awards 2013
Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America and is among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. Product and service innovators participate inContinue reading “Edison Innovation Awards 2013”
Chief Marketing Office Council Journal 2013 Peer Sphere
Interview for the Chief Marketing Officer Council Journal, Peer Sphere Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences the overall business? How customer behavior and demands are redefining marketing strategies? Sharing some thoughts about the new focus of Marketing: an innovative, multi-channel approach of keyContinue reading “Chief Marketing Office Council Journal 2013 Peer Sphere”
Contribution to the Book Reinventing Financial Services
The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is setting the customer at the core of the business. Regarding BBVA case, we share examples from innovation and customer-centric views. To Highlight: real cases and experiences from Financial Services companies worldwideContinue reading “Contribution to the Book Reinventing Financial Services”
Villaseca on Digital & Business 