villaseca on digital business & marketing

“Big Insights” in the Services Revolution

I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision … Continue reading

November 21, 2013 · 1 Comment

Contribution to the Book Reinventing Financial Services

The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is  setting the customer at the core … Continue reading

July 27, 2011 · Leave a comment

Contraportada en Libro Introducción a la investigación de mercados

  Un interesante (y actualizado) libro sobre la investigacion de mercados, adecuado tanto para estudiantes de Marketing como aquellos interesados en los conceptos basicos del research. A destacar: casos prácticos … Continue reading

April 12, 2010 · Leave a comment
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