“Innovation and Services Marketing in the Digital Age” New Book

Nowadays, a lot of experts are working on fostering innovation and seize business opportunities of the Digital Age. In my case, this has been translated into a new book on Innovation & Marketing.

The prestigious ESIC Business & Marketing School is launching it: a book on Digital Marketing, Design Thinking, Customer Experience, Big Data… with 35 business cases, from Amazon to Zipcar.

To highlight: practical view on Innovation and Marketing for Services, useful for entrepreneurs, specialists and students