Recent news suggests European marketers are gaining relevance worldwide. The Coca-Cola Company has appointed a new Chief Marketing Officer (CMO): the Iberian Division President, Marcos de Quinto. It seems an interesting global challenge, after his success in Spain in terms both of strong brands and business transformation (with a huge internal merge).
In a global market, and with the economic recovery, it seems that building strong brands with a value orientation and a more content & social driven approach, returns profits to the companies.
In this transformational context, this week I have been invited to speak at the 7th Thought Leader Global Marketing & Branding Forum on innovation, money and the new customer.
Reviewing the different trends, we could highlights 3 key trends in Marketing & Branding:
To highlight: innovating with mobile focus, but taking care of the brand roots