I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision support units are having within the “Services Revolution” going on. The key about the changes in the Services industries in the digital era is aContinue reading ““Big Insights” in the Services Revolution”
Tag Archives: business
Edison Innovation Awards 2013
Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America and is among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. Product and service innovators participate inContinue reading “Edison Innovation Awards 2013”
Chief Marketing Office Council Journal 2013 Peer Sphere
Interview for the Chief Marketing Officer Council Journal, Peer Sphere Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences the overall business? How customer behavior and demands are redefining marketing strategies? Sharing some thoughts about the new focus of Marketing: an innovative, multi-channel approach of keyContinue reading “Chief Marketing Office Council Journal 2013 Peer Sphere”
Contribution to the Book Reinventing Financial Services
The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is setting the customer at the core of the business. Regarding BBVA case, we share examples from innovation and customer-centric views. To Highlight: real cases and experiences from Financial Services companies worldwideContinue reading “Contribution to the Book Reinventing Financial Services”
Villaseca on Digital & Business 