villaseca on digital business & marketing

“Big Insights” in the Services Revolution

I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision … Continue reading

November 21, 2013 · 1 Comment

ROI Inversion en Marketing

Conversamos en un foro organizado por IE Business School y SAS sobre Relationship Marketing y la medición del retorno del Marketing. A destacar: el estudio realizado por IE Business School para objetivar … Continue reading

May 1, 2010 · Leave a comment
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