Contribution to the Book Reinventing Financial Services

The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is  setting the customer at the core of the business. Regarding BBVA case, we share examples from innovation and customer-centric views. To Highlight: real cases and experiences from Financial Services companies worldwideContinue reading “Contribution to the Book Reinventing Financial Services”

Q&A Chief Marketing Office Council Journal

Q&A for the journal of the Chief Marketing Officer -CMO-  Council, Marketing Magnified To highlight: perspectives on the challenges, requirements and goals for the new marketing CMO Council Journal 2010