Interview for the Chief Marketing Officer Council Journal, Peer Sphere
Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences the overall business? How customer behavior and demands are redefining marketing strategies?
Sharing some thoughts about the new focus of Marketing:
- an innovative, multi-channel approach of key touch points
- a strong global brand… based on ethical principles
- at the end of the day, actually increasing the bottom line
To highlight: feedback of challenges from marketers of different regions