villaseca on digital business & marketing

Chief Marketing Office Council Journal 2013 Peer Sphere

Interview for the Chief Marketing Officer Council Journal, Peer Sphere

Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences the overall business? How customer behavior and demands are redefining marketing strategies?

Sharing some thoughts about the new focus of Marketing:

  1. an innovative, multi-channel approach of key touch points
  2. a strong global brand… based on ethical principles
  3. at the end of the day, actually increasing the bottom line

To highlight: feedback of challenges from marketers of different regions

PeerCMOJournal2013

CMO Peer Sphere 2013

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Follow villaseca on digital business & marketing on WordPress.com

Digital & Business Book

Marketing & Inno Book

Digital Talent Book

%d bloggers like this: