Chief Marketing Office Council Journal 2013 Peer Sphere

Interview for the Chief Marketing Officer Council Journal, Peer Sphere

Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences the overall business? How customer behavior and demands are redefining marketing strategies?

Sharing some thoughts about the new focus of Marketing:

  1. an innovative, multi-channel approach of key touch points
  2. a strong global brand… based on ethical principles
  3. at the end of the day, actually increasing the bottom line

To highlight: feedback of challenges from marketers of different regions


CMO Peer Sphere 2013

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