villaseca on digital business & marketing

Customer Experience Management Summit Allan lloyds

Global Summit around Customers, talking about how can innovative experiences create value in the Financial Services revolution.

Customer Experience as a process requires a true customer-centric vision for all the company on 4 steps:

  1. Consumer understanding, using the voice of the customer to improve business strategies
  2. Designing meaningful experiences… also in services industries
  3. Delivering holistic experience, specially on-line and mobile holistic experience
  4. Communicating  experience, not just with advertising, social media or sponsorship… all employees deliver experience on each interaction

To highlight: case around developing customer experiences to be relevant and increase value + innovative and relevant on-line multichannel developments

AllanLloydsCustomerExperienceSummit2011

Customer Experience Management Summit

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Information

This entry was posted on October 12, 2011 by in English, Events, Marketing and tagged , , , , .
Follow villaseca on digital business & marketing on WordPress.com

Digital & Business Book

Marketing & Inno Book

Digital Talent Book

%d bloggers like this: