Customer Experience Management Summit Allan lloyds

Global Summit around Customers, talking about how can innovative experiences create value in the Financial Services revolution.

Customer Experience as a process requires a true customer-centric vision for all the company on 4 steps:

  1. Consumer understanding, using the voice of the customer to improve business strategies
  2. Designing meaningful experiences… also in services industries
  3. Delivering holistic experience, specially on-line and mobile holistic experience
  4. Communicating  experience, not just with advertising, social media or sponsorship… all employees deliver experience on each interaction

To highlight: case around developing customer experiences to be relevant and increase value + innovative and relevant on-line multichannel developments


Customer Experience Management Summit

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