villaseca on digital business & marketing

Contribution to the Book Reinventing Financial Services

BookReinventingFinancialServices

The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is  setting the customer at the core of the business.

Regarding BBVA case, we share examples from innovation and customer-centric views.

To Highlight: real cases and experiences from Financial Services companies worldwide

Book on Amazon

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This entry was posted on July 27, 2011 by in Books, English, Marketing and tagged , , , , , , , , .
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