European Conference with EFMA (European Financial Marketing Association), about customer loyalty.
Thoughts on what are the key drivers for building value to our business. Some cases on how to build strong relationships with our customers, both in the off-line and on-line touch-points, in the banking industry.
At the end of the day, what are the key drivers for building value? Building value requires (at least) 4 key loyalty drivers:
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Customer knowledge= Segmented insights
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Value offer= Products & services for real needs
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Multichannel experience= Touchpoints excellence
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CRM= Customer focused activities
To highlight: best practices on new approaches to attract and retain customers and building loyalty
Villaseca on Digital & Marketing 