Tuve la oportunidad de conversar estos dias sobre la digitalización en el evento “Hoy Es Marketing 2016” que organiza ESIC Business & Marketing School. Es uno de los mayores encuentros sobre Marketing en España, donde miles de personas se reunen para identificar nuevas oportunidades “para dejar huella”. Gracias al esfuerzo de un amplio equipo de ESIC, esta edición contóContinue reading “#Digitalizacion para SuperCEOs en “Hoy es Marketing” @ESICEducation”
Category Archives: Events
¿Paradojico? Firmando libros de papel sobre la Revolucion Digital
Aunque resulte algo paradójico, he sido invitado en la 74ª Feria del Libro a firmar mi libro “de papel” sobre la revolucion digital!! A pesar de lo practico que resulta la compra y lectura online de libros, sigue siendo toda una experiencia pasear entre las librerias, hojear los libros y conocer de primera mano a sus autores. Es impresionanteContinue reading “¿Paradojico? Firmando libros de papel sobre la Revolucion Digital”
“Hoy es Marketing 2015”: Claves en la era digital
Esta semana he sido invitado por ESIC a compartir mi visión del Marketing en la era digital, en el encuentro “Hoy es Marketing 2015”. Destaco 3 grandes oportunidades del Marketing en esta era digital: 1) La Revolución digital exige un nuevo liderazgo El rápido cambio en el entorno exige de directivos y empresas un nuevo perfil deContinue reading ““Hoy es Marketing 2015”: Claves en la era digital”
Is Customer Experience the silver bullet for younger customers’ engagement?
A few weeks ago, I was guest speaker at the International Customer Experience Summit, held in Barcelona. It was interesting confirming a real interest on beginning to improve the customer relationships, in industries such as Financial Services or Telecommunications. Nevertheless, there is still a lot space for improvement in many services’ interactions. This is especially relevant for youngerContinue reading “Is Customer Experience the silver bullet for younger customers’ engagement?”
Edison Innovation Awards 2014: More mobile, more data
On the 29th April, the 2014 Edison Innovation Awards Ceremony is taking place in San Francisco. This is the second year I am serving as a judge, so I can compare now the evolution in the nominations. Last year, of course, technology was the star of the show. In this 2014 edition, we can checkContinue reading “Edison Innovation Awards 2014: More mobile, more data”
“Big Insights” in the Services Revolution
I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision support units are having within the “Services Revolution” going on. The key about the changes in the Services industries in the digital era is aContinue reading ““Big Insights” in the Services Revolution”
Edison Innovation Awards 2013
Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America and is among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. Product and service innovators participate inContinue reading “Edison Innovation Awards 2013”
Customer Experience Exchange 2013
Customer Experience Exchange in London, with IQPC, sharing some ideas on innovation and customer engagement. Some thoughts around Customer Engagement through Innovation in the Financial Services Revolution… Innovating on the multi-channel experience increases our customers’ engagement, but also the promotion of our brands, and therefore our overall value. We will be sharing some real cases aboutContinue reading “Customer Experience Exchange 2013”
Customer Acquisition, Retention and Communication EFMA Confence
European Conference with EFMA (European Financial Marketing Association), about customer loyalty. Thoughts on what are the key drivers for building value to our business. Some cases on how to build strong relationships with our customers, both in the off-line and on-line touch-points, in the banking industry. At the end of the day, what are the key driversContinue reading “Customer Acquisition, Retention and Communication EFMA Confence”
En la prensa con Hoy es Marketing ESIC 2012
Numerosas referencias en prensa sobre las ponencias de “Hoy es Marketing 2012” (ESIC Business & Marketing School). Tanto relativas a la buena acogida del evento, como a las soluciones planteadas para enfocarnos en el cliente y ayudar al crecimiento. A destacar: El Mundo destaca “Recetas de marketing para reinventar tu negocio”, interesandose por el enfocoContinue reading “En la prensa con Hoy es Marketing ESIC 2012”
Ponencia Hoy es Marketing ESIC 2012
Ponencia en “Hoy es Marketing 2012” – ESIC Business & Marketing School, sobre “Customer Engagement: Cómo convertir a nuestros clientes en prescriptores de la marca” Para ayudar a un cliente cada vez mas pragmático, las empresas deben ofrecerle experiencias sencillas y relevantes en cada punto de contacto. Esto exige escuchar las necesidades de los clientes, dialogarContinue reading “Ponencia Hoy es Marketing ESIC 2012”
Customer Experience Management Summit Allan lloyds
Global Summit around Customers, talking about how can innovative experiences create value in the Financial Services revolution. Customer Experience as a process requires a true customer-centric vision for all the company on 4 steps: Consumer understanding, using the voice of the customer to improve business strategies Designing meaningful experiences… also in services industries Delivering holistic experience, specially on-lineContinue reading “Customer Experience Management Summit Allan lloyds”
Social Media ESIC
Seminario sobre Social Media en ESIC Business & Marketing School. Más allá del auge de redes sociales como Facebook, Twitter, Tuenti o Linkedin, “Social Media” es un fenómeno en auge de relación de los consumidores entre sí y con sus marcas que abre nuevas posibilidades de conectar, pero también nuevos retos para las empresas anteContinue reading “Social Media ESIC”
ROI Inversion en Marketing
Conversamos en un foro organizado por IE Business School y SAS sobre Relationship Marketing y la medición del retorno del Marketing. A destacar: el estudio realizado por IE Business School para objetivar el tema pues “Tan sólo el 5% de las compañías españolas confía en su capacidad para medir el ROI” Programa Seminario IE Financial Tech Marketing ROIContinue reading “ROI Inversion en Marketing”
Villaseca on Digital & Business 