Look at the National Football League (NFL), a multi-billion-dollar American Football giant, orchestrating AI and advanced analytics to scale their franchise worldwide, while maximizing existing resources. Through partners like Amazon Web Services (AWS) and Microsoft, they are streamlining game-day stadium operations, hyper-personalizing global fan engagement, and accelerating sales revenue. That is a SCALE ENGINE, with global games expanding across Melbourne, Madrid, and beyond.
For years, Information Technology (IT) operated as a mere “support” function, managing infrastructure and systems. Today, driven by EBITDA pressures and deeply embedded data and Artificial Intelligence, technology must transition into Growth Technology: an operational ENGINE that turns tech investments directly into streamlined operations, expanded profit margins, and built-in governance.
This is beginning to happen across sectors:
🔵 Financial Services: As BBVA ‘s Chairman Carlos Torres Vila highlighted in their H1 2026 record results, AI is their core engine for scaling customer acquisition, driving efficiency, and delivering measurable P&L impact.
🔵 Energy: At Moeve, we are focused on strategic projects like our digital-native green hydrogen plant Onuba to accelerate decarbonization and new business.
💡 This might sound controversial, especially among my colleagues at CIONET Spain: Is your technology strategy truly driving exponential revenue growth?
Villaseca on Tech & Business 