This month marks 25 YEARS since I joined The Coca-Cola CompanyAfter my time at Loewe, in 2001 I had the privilege of leading the P&L for a diverse portfolio, starting with Fanta, moving to the launch of Nordic Mist, and finally managing Coca-Cola. Looking back, the biggest lessons weren’t only about business: they were aboutContinue reading “🎂25 Aniversary since I joined Coca-Cola🎂”
Tag Archives: Marketing
📚 Top Summer Reads: Artificial Intelligence for Business Leaders
Colleagues have been asking me for summer reading suggestions on how Artificial Intelligence can accelerate business results and sharpen leadership skills. Here are 9 books I’ve read recently for our @Moeve digital transformation— or planning to dive into this summer—organized into 3 categories: 🎯 AI for Leaders 1️⃣ The AI-Driven Leader by Ajay Agrawal, Avi Goldfarb &Continue reading “📚 Top Summer Reads: Artificial Intelligence for Business Leaders”
🤝 AI Agents in Marketing & Sales: Big Wins, Big Warnings
According to the World Economic Forum, AgenticAI are fueling the next major business revolution. Artificial Intelligence is no longer just a tool—it’s a member of your Marketing & Sales team. It can draft campaigns, qualify leads, negotiates deals, and update your CRM -autonomously. But as Klarna’s recent -22% drop in satisfaction after replacing 700 agentsContinue reading “🤝 AI Agents in Marketing & Sales: Big Wins, Big Warnings”
Cepsa joins Patio, the new startup campus, to boost digital transformation and energy transition
Thanks to the Open Innovation team and the collaboration with the ecosystem, Cepsa has taken a significant step in its commitment to digital, innovation and sustainability by joining as a principal founder at Patio Innovation & Startup Campus, with L’Oréal, BMW Group, Inditex, Iberia, Mahou San Miguel, Merlin Properties and Pascual. This ecosystem is aContinue reading “Cepsa joins Patio, the new startup campus, to boost digital transformation and energy transition”
Innovation, AI and New Technologies… with Purpose
I had the opportunity to participate in a event organised by OKDiario on the topic of “Innovation and New Technologies as Drivers of Growth and Development.”, together with colleagues from CEU San Pablo and the startup “Carga tu coche”. We discussed 3 essential factors for fostering technological innovation in time of energy transition: In summary,Continue reading “Innovation, AI and New Technologies… with Purpose”
Launching #CepsaGow experience
We are thrilled to announce that with #agile methodologies, CEPSA teams are collaboratively revolutionizing digital experiences. Our new #CepsaGoW loyalty program and app are just the beginning of the incredible journey we’re embarking on towards a more sustainable future. We can’t wait to spread more #positivemotion as we work towards the #energytransition!
Premios ESIC Aster y Cepsa
Hemos celebrado con ilusión en nuestras instalaciones de @Cepsa los Premios Aster de @ESIC, unos galardones que fomentan la integración entre formación académica y labor empresarial, así como la innovación y el emprendimiento. Es un orgullo recibir en nuestra sede estos Premios de larga trayectoria y de una institución tan reconocida como ESIC. Igual queContinue reading “Premios ESIC Aster y Cepsa”
Agradecido por el nombramiento: Vicepresidente del Consejo Asesor de CIONET
Nombramientos en CIONET: “Dimitris Bountolos, Chief Innovation & Information Officer de Ferrovial asume la función de Presidencia del Consejo Asesor de CIONET, la mayor plataforma de líderes tecnológicos de España, desde el 1 de enero de 2023. Además, el Consejo Asesor de CIONET Madrid se refuerza con tres vicepresidentes de perfiles complementarios, Mercedes Vidal Lobato, Chief Information OfficerContinue reading “Agradecido por el nombramiento: Vicepresidente del Consejo Asesor de CIONET”
¿Es el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?
En las últimos semanas, los medios de comunicación se han hecho eco de noticias sobre la transformación de la red social Facebook, que se ha transformado en una nueva marca, Meta. Es una apuesta por el auge de los metaversos, un término que se refiere a una realidad digital que combina aspectos de las redesContinue reading “¿Es el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?”
Reportaje El Confidencial: De la empresa digital a la inteligente
Gracias a El Confidencial y ESIC Business & Marketing School por el reportaje sobre mi propuesta de transformacion hacia la #empresainteligente aplicando datos e #inteligenciaartificial, con ejemplos de Silicon Valley, para el especial Repensando el futuro, Con la relevancia que la tecnología está teniendo en la vida de las personas, especialmente acelerada con la pandemia, ya no hablamos de un negocio digitalContinue reading “Reportaje El Confidencial: De la empresa digital a la inteligente”
Conversando en Hoy es Marketing 2021: Innovation From Silicon Valley
Hoy es Marketing, uno de los mayores eventos de Management, Marketing y Economía Digital, vuelve en formato híbrido el 18 de noviembre. Gracias a la invitación de ESIC Business & Marketing School, compartiremos junto a grandes amigos y cracks de Silicon Valley, Ethel García (Microsoft), Hugo Giralt (Propelland) e Ignacio Riesgo (Red Hat), aprendizajes sobreContinue reading “Conversando en Hoy es Marketing 2021: Innovation From Silicon Valley”
How can a 360-customer view help banks to engage with customers?
According to the 2020 Oracle survey “Customer Experience Trends in Financial Services,” 39% percent of banks surveyed stated that their inability to effectively put data to work results in inconsistent customer engagements. They struggle to bring together real-time front office interactions with data, insights, and offers to form a best-in-class end-to-end experience. At a recentContinue reading “How can a 360-customer view help banks to engage with customers?”
Accenture and Credit Suisse, winners of Oracle #MarkieAwards 2020
The Oracle Markie Awards recognize top companies and partners for creative, innovative, and effective marketing. In this challenging 2020, finalists demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. Congrats @Accenture teams for the @Oracle #MarkieAwards as CX Partner of the year! And congrats to Credit Suisse, for theContinue reading “Accenture and Credit Suisse, winners of Oracle #MarkieAwards 2020”
New Life in Silicon Valley!
After an awesome year in Oracle EMEA, working with great colleagues, clients and partners, I have begun a new adventure as expat in our @Oracle headquarters in Silicon Valley. Now on a global basis, helping worldwide Financial Services leaders accelerate their digital transformation with Oracle applications, evolving Cloud, Artificial Intelligence and Machine Learning solutions, andContinue reading “New Life in Silicon Valley!”
Villaseca on Digital & Business 