Recent news suggests European marketers are gaining relevance worldwide. The Coca-Cola Company has appointed a new Chief Marketing Officer (CMO): the Iberian Division President, Marcos de Quinto. It seems an interesting global challenge, after his success in Spain in terms both of strong brands and business transformation (with a huge internal merge). In a globalContinue reading “European Marketing Evolution: 3 Key Transforming drivers”
Tag Archives: innovation
ESIC Editorial lanza mi nuevo libro sobre “Innovación y Marketing de Servicios en la Era Digital”
En el actual entorno de transformación, muchos trabajamos para que las empresas innoven y aprovechen las oportunidades de negocio que abre la Era Digital. En mi caso, estos esfuerzos los he convertido en un manual práctico que publica la prestigiosa editorial de ESIC Business & Marketing School. Ante la revolución que viven disciplinas como elContinue reading “ESIC Editorial lanza mi nuevo libro sobre “Innovación y Marketing de Servicios en la Era Digital””
“Innovation and Services Marketing in the Digital Age” New Book
Nowadays, a lot of experts are working on fostering innovation and seize business opportunities of the Digital Age. In my case, this has been translated into a new book on Innovation & Marketing. The prestigious ESIC Business & Marketing School is launching it: a book on Digital Marketing, Design Thinking, Customer Experience, Big Data…Continue reading ““Innovation and Services Marketing in the Digital Age” New Book”
La revolución digital en la experiencia de compra: ¿Nordstrom frente a Amazon?
Este verano, los grandes almacenes Nordstrom sorprendían con la compra de una joven start-up creada hace tan solo 5 años y por la que pagará 350 millones de dólares: Trunk Club. La cadena de distribución estadounidense Nordstrom ha sido históricamente reconocida por la excelencia de su servicio al cliente y su política de devoluciones. Sus empleadosContinue reading “La revolución digital en la experiencia de compra: ¿Nordstrom frente a Amazon?”
Design + Data = Business
A lot have been said about the relevance of information with big data. It seems to be a stable trend across industries, and an engine for innovation. But, how does big data trend match with the importance of design? Of course, data allows smarter decisions based on real usage patterns and needs. But it stillContinue reading “Design + Data = Business”
Is Customer Experience the silver bullet for younger customers’ engagement?
A few weeks ago, I was guest speaker at the International Customer Experience Summit, held in Barcelona. It was interesting confirming a real interest on beginning to improve the customer relationships, in industries such as Financial Services or Telecommunications. Nevertheless, there is still a lot space for improvement in many services’ interactions. This is especially relevant for youngerContinue reading “Is Customer Experience the silver bullet for younger customers’ engagement?”
Edison Innovation Awards 2014: More mobile, more data
On the 29th April, the 2014 Edison Innovation Awards Ceremony is taking place in San Francisco. This is the second year I am serving as a judge, so I can compare now the evolution in the nominations. Last year, of course, technology was the star of the show. In this 2014 edition, we can checkContinue reading “Edison Innovation Awards 2014: More mobile, more data”
USAA: El éxito digital de un banco para soldados
¿Cómo puede ser un referente en multicanalidad una empresa creada en 1922 para asegurar los automóviles de 25 militares estadounidenses? A pesar de su origen, USAA se ha convertido en un grupo especializado en prestar servicios financieros y seguros a un target muy concreto: los militares de EE.UU., veteranos y sus familias. Cuenta con 10Continue reading “USAA: El éxito digital de un banco para soldados”
Ya puedo pagar un viaje espacial con bitcoins… o cuando tu mismo negocio genera contenido
2014 nos trae una buena noticia: Ya puedo pagar un viaje espacial con bitcoins… Últimamente han aparecido noticias en la prensa de todo el mundo relativas a una nueva propuesta que Virgin quiere inaugurar con el nuevo año: vuelos turísticos espaciales. Para ello, bajo Virgin Galactic, han empezado a desarrollar las primeras pruebas reales aContinue reading “Ya puedo pagar un viaje espacial con bitcoins… o cuando tu mismo negocio genera contenido”
El “Triatlón de la Innovación”, o ¿qué necesita la innovación para impactar en los resultados?
Innovar con éxito en la “Era del Consumidor” no es un deporte fácil. Parece tan duro como completar un triatlón… y en muchos sentidos no es tan diferente. Si el triatlón empieza con la natación, después el ciclismo y acaba con una carrera a pie para llegar a la meta, ¿qué disciplinas deportivas hay queContinue reading “El “Triatlón de la Innovación”, o ¿qué necesita la innovación para impactar en los resultados?”
Edison Innovation Awards 2013
Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America and is among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation. Product and service innovators participate inContinue reading “Edison Innovation Awards 2013”
Chief Marketing Office Council Journal 2013 Peer Sphere
Interview for the Chief Marketing Officer Council Journal, Peer Sphere Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences the overall business? How customer behavior and demands are redefining marketing strategies? Sharing some thoughts about the new focus of Marketing: an innovative, multi-channel approach of keyContinue reading “Chief Marketing Office Council Journal 2013 Peer Sphere”
Customer Experience Exchange 2013
Customer Experience Exchange in London, with IQPC, sharing some ideas on innovation and customer engagement. Some thoughts around Customer Engagement through Innovation in the Financial Services Revolution… Innovating on the multi-channel experience increases our customers’ engagement, but also the promotion of our brands, and therefore our overall value. We will be sharing some real cases aboutContinue reading “Customer Experience Exchange 2013”
Contribution to the Book Reinventing Financial Services
The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is setting the customer at the core of the business. Regarding BBVA case, we share examples from innovation and customer-centric views. To Highlight: real cases and experiences from Financial Services companies worldwideContinue reading “Contribution to the Book Reinventing Financial Services”
Villaseca on Digital & Marketing 