“Big Insights” in the Services Revolution

I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision support units are having within the “Services Revolution” going on. The key about the changes in the Services industries in the digital era is aContinue reading ““Big Insights” in the Services Revolution”

Contribution to the Book Reinventing Financial Services

The book analyzes what consumers expect from future banks and insurers’, as a guide for the future of Financial services. The key idea is  setting the customer at the core of the business. Regarding BBVA case, we share examples from innovation and customer-centric views. To Highlight: real cases and experiences from Financial Services companies worldwideContinue reading “Contribution to the Book Reinventing Financial Services”

Contraportada en Libro Introducción a la investigación de mercados

  Un interesante (y actualizado) libro sobre la investigacion de mercados, adecuado tanto para estudiantes de Marketing como aquellos interesados en los conceptos basicos del research. A destacar: casos prácticos para ilustrar los conceptos clave. Libro en Amazon Libro en Google Books

Q&A Chief Marketing Office Council Journal

Q&A for the journal of the Chief Marketing Officer -CMO-  Council, Marketing Magnified To highlight: perspectives on the challenges, requirements and goals for the new marketing CMO Council Journal 2010