According to the World Economic Forum, AgenticAI are fueling the next major business revolution. Artificial Intelligence is no longer just a tool—it’s a member of your Marketing & Sales team. It can draft campaigns, qualify leads, negotiates deals, and update your CRM -autonomously. But as Klarna’s recent -22% drop in satisfaction after replacing 700 agentsContinue reading “🤝 AI Agents in Marketing & Sales: Big Wins, Big Warnings”
Category Archives: Marketing
đź’™ Artificial Intelligence for CEOs & Boards: 5 Lessons from Moeve Digital đź’™
Over the past few weeks, following the announcement of our new brand, #Moeve (formerly CEPSA), I have engaged in insightful conversations with leading media outlets like FORBES España, El Confidencial, ExpansiĂłn, Vocento–Diario ABC, and innovaspain. These discussions have centered on how Artificial Intelligence reshapes business strategy and reinforced what we, as digital teams, have experiencedContinue reading “đź’™ Artificial Intelligence for CEOs & Boards: 5 Lessons from Moeve Digital đź’™”
Human + AI= Value-driven Experiences : Cepsa at Forrester’s CX Summit EMEA in London
Cepsa took center stage at Forrester’s CX Summit EMEA 2024 in London. This event brought together digital, CX, B2B and B2C leaders to explore the transformative potential of human + Artificial Intelligence (#AI) interactions. The fusion of humans and AI promises to revolutionize business dynamics. This summit featured valuable insights shared by prominent industry andContinue reading “Human + AI= Value-driven Experiences : Cepsa at Forrester’s CX Summit EMEA in London”
Launching #CepsaGow experience
We are thrilled to announce that with #agile methodologies, CEPSA teams are collaboratively revolutionizing digital experiences. Our new #CepsaGoW loyalty program and app are just the beginning of the incredible journey we’re embarking on towards a more sustainable future. We can’t wait to spread more #positivemotion as we work towards the #energytransition!
Premios ESIC Aster y Cepsa
Hemos celebrado con ilusiĂłn en nuestras instalaciones de @Cepsa los Premios Aster de @ESIC, unos galardones que fomentan la integraciĂłn entre formaciĂłn acadĂ©mica y labor empresarial, asĂ como la innovaciĂłn y el emprendimiento. Es un orgullo recibir en nuestra sede estos Premios de larga trayectoria y de una instituciĂłn tan reconocida como ESIC. Igual queContinue reading “Premios ESIC Aster y Cepsa”
¿Es el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?
En las Ăşltimos semanas, los medios de comunicaciĂłn se han hecho eco de noticias sobre la transformaciĂłn de la red social Facebook, que se ha transformado en una nueva marca, Meta. Es una apuesta por el auge de los metaversos, un tĂ©rmino que se refiere a una realidad digital que combina aspectos de las redesContinue reading “ÂżEs el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?”
Thrilled with the new book “De Silicon Valley a tu Negocio”
After a few years living in Silicon Valley with Oracle, and helping companies and professionals through the California-Spain Chamber of Commerce, it seemed a good time to share some learnings about this ecosystem and a mindset that combines the human side with digital transformation. Thanks to the support ESIC Editorial, we share how innovation, computerContinue reading “Thrilled with the new book “De Silicon Valley a tu Negocio””
Ilusionado con el nuevo libro “De Silicon Valley a tu Negocio”
Tras algunos años viviendo en Silicon Valley con Oracle y ayudando a empresas y profesionales a travĂ©s de la California-Spain Chamber of Commerce , parecĂa un buen momento para compartir algunos aprendizajes sobre este ecosistema y un mindset que combina el lado humano con la transformaciĂłn digital. Gracias al apoyo ESIC Editorial, compartimos como seContinue reading “Ilusionado con el nuevo libro “De Silicon Valley a tu Negocio””
Silicon Valley Technology and Innovation for ESIC Business & Marketing School
The Silicon Valley innovation ecosystem inspires entrepreneurs and professionals around the world. As an example, the California-Spain Chamber of Commerce has connected Spanish entrepreneurs with the SiIlicon Valley ecosystem, in the recent Silicon Valley – Spain Venture Summit 2021. And new companies, such as Instacart, take advantage of the digital revolution to transform entire sectors,Continue reading “Silicon Valley Technology and Innovation for ESIC Business & Marketing School”
How can a 360-customer view help banks to engage with customers?
According to the 2020 Oracle survey “Customer Experience Trends in Financial Services,” 39% percent of banks surveyed stated that their inability to effectively put data to work results in inconsistent customer engagements. They struggle to bring together real-time front office interactions with data, insights, and offers to form a best-in-class end-to-end experience. At a recentContinue reading “How can a 360-customer view help banks to engage with customers?”
Accenture and Credit Suisse, winners of Oracle #MarkieAwards 2020
The Oracle Markie Awards recognize top companies and partners for creative, innovative, and effective marketing. In this challenging 2020, finalists demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. Congrats @Accenture teams for the @Oracle #MarkieAwards as CX Partner of the year! And congrats to Credit Suisse, for theContinue reading “Accenture and Credit Suisse, winners of Oracle #MarkieAwards 2020”
Techstars Startup Weekend USA 2020
I am proud to help Techstars as mentor for startups, specially in tough times of COVID-19 crisis. The seed accelerator, in partnership with Google for Startups, holds this weekend a 54-hour event designed to support entrepreneurs. This Startup Weekend is nationwide, and brings together participants focused on developing solutions that directly tackle COVID-19-related challenges. MoreContinue reading “Techstars Startup Weekend USA 2020”
La hora tech con ESIC
Invitado a un nuevo capĂtulo de #LaHoraTech por @ESIC. Conversando sobre la necesidad que tienen los negocios de transformarse digitalmente y algunas oportunidades para hacerlo: Buscar el talento necesario para afrontar la transformaciĂłn. Poner siempre al cliente en el centro de todo lo que hacen. Aprovechar toda la tecnologĂa par a conseguir los objetivos deContinue reading “La hora tech con ESIC”
Opportunities on #Digital Transformation @WOBI @ElConfidencial
This week, I was keynote speaker on WOBI forum on Digital Transformation, invited by ESIC. The topic: “Digitize your business: the technology revolution and the talent”. Covering the key challenges and opportunities: AI & Adaptive Intelligence, opportunities for your business Five steps of digital transformation Management with intelligence: innovation with solutions From Customer ExperienceContinue reading “Opportunities on #Digital Transformation @WOBI @ElConfidencial”
Villaseca on Digital & Business 