According to the World Economic Forum, AgenticAI are fueling the next major business revolution. Artificial Intelligence is no longer just a tool—it’s a member of your Marketing & Sales team. It can draft campaigns, qualify leads, negotiates deals, and update your CRM -autonomously. But as Klarna’s recent -22% drop in satisfaction after replacing 700 agentsContinue reading “🤝 AI Agents in Marketing & Sales: Big Wins, Big Warnings”
Tag Archives: customer experience
AI Transformation in Malaga at DES #CIOSummit2025
🌍 At the global leading event on Digital Transformation #DES2025 in Málaga, I had the opportunity to join industry leaders and friends from Mapfre, Malu Delicado, and Iberdrola,Carlos Asensio Hernández, discussing “Governance in the Age of AI: Strategies for Ethical and Transparent Implementation” in the #CIOSummit2025. With over 17,000 professionals in attendance, this event underscoredContinue reading “AI Transformation in Malaga at DES #CIOSummit2025”
In Las Vegas at AWS re:Invent, showcasing positive impact of AI
At #Moeve (@Cepsa), we are at the forefront of the energy transition, leveraging AppliedAI to create solutions that are adaptive, resilient, and sustainable. In Las Vegas, We are sharing our #GreenDigital & #AI initiatives at AWS Re:Invent 2024 Executive Summit’s Main Stage (right before the Amazon CEO session!): A big thank you to #MoeveDigital andContinue reading “In Las Vegas at AWS re:Invent, showcasing positive impact of AI”
Transforming Cepsa Digital into Moeve Digital: the role of AI
A lot of people are asking about our new brand name. Moeve, previously known as Cepsa, represents more than a rebranding: it is a bold business transformation, aimed at leading in sustainable energy and electric mobility. This business transformation is powered by our digital transformation: Moeve’s new identity emphasizes digital-first experiences and supports solutions tiedContinue reading “Transforming Cepsa Digital into Moeve Digital: the role of AI”
Human + AI= Value-driven Experiences : Cepsa at Forrester’s CX Summit EMEA in London
Cepsa took center stage at Forrester’s CX Summit EMEA 2024 in London. This event brought together digital, CX, B2B and B2C leaders to explore the transformative potential of human + Artificial Intelligence (#AI) interactions. The fusion of humans and AI promises to revolutionize business dynamics. This summit featured valuable insights shared by prominent industry andContinue reading “Human + AI= Value-driven Experiences : Cepsa at Forrester’s CX Summit EMEA in London”
CEPSA Accelerates GreenDigital with GenAI at AWS Summit!
Cepsa is sharing at #AWSSummitMadrid2024, the largest AWS cloud event in Spain, how Generative Artificial Intelligence and its Center of Excellence are revolutionizing the way we increase productivity, enhance customer experiences, and build digital native plants. Our #GreenDigital strategy empowers our professionals to create value and drive decarbonization with our customers. But the real challengeContinue reading “CEPSA Accelerates GreenDigital with GenAI at AWS Summit!”
Launching #CepsaGow experience
We are thrilled to announce that with #agile methodologies, CEPSA teams are collaboratively revolutionizing digital experiences. Our new #CepsaGoW loyalty program and app are just the beginning of the incredible journey we’re embarking on towards a more sustainable future. We can’t wait to spread more #positivemotion as we work towards the #energytransition!
Forbes, digitalizacion y experiencias
Forbes se hace eco de la relevancia en Cepsa del diseño de experiencias digitales para clientes y empleados, segĂşn ha mostrado el evento “Industrial Experience Summit”. Forbes highlight the relevance at Cepsa of designing digital experiences for customers and employees, as shown by the “Industrial Experience Summit” event. Cepsa apostará su transformaciĂłn digital al diseñoContinue reading “Forbes, digitalizacion y experiencias”
CDO of the Year 2023 CIONET
Thanks to my CDO/ CIO peers at CIONET for my nomination for Spanish CDO of the Year 2023! CIONET is the largest community of senior digital and IT leaders in Europe and Latin America. They invite the digital community to participate in the selection of the tech and digital leaders of the year, in theContinue reading “CDO of the Year 2023 CIONET”
¿Es el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?
En las Ăşltimos semanas, los medios de comunicaciĂłn se han hecho eco de noticias sobre la transformaciĂłn de la red social Facebook, que se ha transformado en una nueva marca, Meta. Es una apuesta por el auge de los metaversos, un tĂ©rmino que se refiere a una realidad digital que combina aspectos de las redesContinue reading “ÂżEs el metaverso la siguiente revolucion de oficinas y tiendas para una empresa inteligente?”
Thrilled with the new book “De Silicon Valley a tu Negocio”
After a few years living in Silicon Valley with Oracle, and helping companies and professionals through the California-Spain Chamber of Commerce, it seemed a good time to share some learnings about this ecosystem and a mindset that combines the human side with digital transformation. Thanks to the support ESIC Editorial, we share how innovation, computerContinue reading “Thrilled with the new book “De Silicon Valley a tu Negocio””
Ilusionado con el nuevo libro “De Silicon Valley a tu Negocio”
Tras algunos años viviendo en Silicon Valley con Oracle y ayudando a empresas y profesionales a travĂ©s de la California-Spain Chamber of Commerce , parecĂa un buen momento para compartir algunos aprendizajes sobre este ecosistema y un mindset que combina el lado humano con la transformaciĂłn digital. Gracias al apoyo ESIC Editorial, compartimos como seContinue reading “Ilusionado con el nuevo libro “De Silicon Valley a tu Negocio””
Silicon Valley Technology and Innovation for ESIC Business & Marketing School
The Silicon Valley innovation ecosystem inspires entrepreneurs and professionals around the world. As an example, the California-Spain Chamber of Commerce has connected Spanish entrepreneurs with the SiIlicon Valley ecosystem, in the recent Silicon Valley – Spain Venture Summit 2021. And new companies, such as Instacart, take advantage of the digital revolution to transform entire sectors,Continue reading “Silicon Valley Technology and Innovation for ESIC Business & Marketing School”
How can a 360-customer view help banks to engage with customers?
According to the 2020 Oracle survey “Customer Experience Trends in Financial Services,” 39% percent of banks surveyed stated that their inability to effectively put data to work results in inconsistent customer engagements. They struggle to bring together real-time front office interactions with data, insights, and offers to form a best-in-class end-to-end experience. At a recentContinue reading “How can a 360-customer view help banks to engage with customers?”
Villaseca on Digital & Business 