According to the World Economic Forum, AgenticAI are fueling the next major business revolution. Artificial Intelligence is no longer just a tool—it’s a member of your Marketing & Sales team. It can draft campaigns, qualify leads, negotiates deals, and update your CRM -autonomously. But as Klarna’s recent -22% drop in satisfaction after replacing 700 agentsContinue reading “🤝 AI Agents in Marketing & Sales: Big Wins, Big Warnings”
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3 Hyper-trends from Mobile World Congress #MWC18
In terms of business impact, we can summarize the Mobile World Congress #MWC18 with 3 core topics: 1) Hyper-personalization of Customer Experience, with Artificial Intelligence (#AI) Virtual assistants are no longer a trend, but a real business driver present everywhere. They really help to set the customer at the center. For example: Google showcases inContinue reading “3 Hyper-trends from Mobile World Congress #MWC18”
“Meaningful Relationships” with Artificial Intelligence
Customers have already changed. According to Accenture research, 45% of customers in Spain are “Nomads”, digitally advanced customers, used to new digital solutions. And almost 44% of Spaniards are “Quality seekers”, expecting a personalized service. In this complex context: What are the trends to engage with customers on the Digital Revolution? This was a question I tryContinue reading ““Meaningful Relationships” with Artificial Intelligence”
Villaseca on Digital & Business 