“Innovation and Services Marketing in the Digital Age” New Book

Nowadays, a lot of experts are working on fostering innovation and seize business opportunities of the Digital Age. In my case, this has been translated into a new book on Innovation & Marketing.

 

ESIC Editorial
Innovation and Services Marketing in the Digital Age

The prestigious ESIC Business & Marketing School is launching it: a book on Digital Marketing, Design Thinking, Customer Experience, Big Data… with 35 business cases, from Amazon to Zipcar.

 

To highlight: practical view on Innovation and Marketing for Services, useful for entrepreneurs, specialists and students

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