villaseca on digital business & marketing

Digitize your Business… my new book available on Amazon

On top of my previous books on Digital Advertising and Innovation & Digital Marketing, now Amazon is also offering my new third business book on Digital. Published by ESIC Business & … Continue reading

January 29, 2016 · Leave a comment

New leadership and talent for the #Digital transformation?

In a search for growth after the economic crisis, many organizations are now investing in the digital transformation. And these organizations are realizing that they need new leaders, new talent … Continue reading

July 7, 2015 · 1 Comment

How can consumer goods companies accelerate their digital transformation?

The retail company Amazon and its founder, Jeff Bezos, appear in the cover of the February-2015 issue of Fast Company magazine. Although several services companies have been the reference in … Continue reading

January 20, 2015 · Leave a comment

European Marketing Evolution: 3 Key Transforming drivers

Recent news suggests European marketers are gaining relevance worldwide. The Coca-Cola Company has appointed a new Chief Marketing Officer (CMO): the Iberian Division President, Marcos de Quinto. It seems an … Continue reading

October 30, 2014 · Leave a comment

“Innovation and Services Marketing in the Digital Age” New Book

Nowadays, a lot of experts are working on fostering innovation and seize business opportunities of the Digital Age. In my case, this has been translated into a new book on … Continue reading

September 10, 2014 · 1 Comment

Design + Data = Business

A lot have been said about the relevance of information with big data. It seems to be a stable trend across industries, and an engine for innovation. But, how does … Continue reading

July 22, 2014 · Leave a comment

Is Customer Experience the silver bullet for younger customers’ engagement?

A few weeks ago, I was guest speaker at the International Customer Experience Summit, held in Barcelona. It was interesting confirming a real interest on beginning to improve the customer relationships, in industries … Continue reading

May 29, 2014 · 1 Comment

Edison Innovation Awards 2014: More mobile, more data

On the 29th April, the 2014 Edison Innovation Awards Ceremony is taking place in San Francisco. This is the second year I am serving as a judge, so I can … Continue reading

April 14, 2014 · 1 Comment

My new books is Top#9 on the Amazon.com’s Advertising Bestsellers Ranking

 After the first week of my new book on Advertising and Competition worldwide available on Amazon, it has been incredible all the support I have received from friends and blog readers. In … Continue reading

December 20, 2013 · Leave a comment

My new book on Advertising and Competition has been published… and is already available on Amazon!

 My new book on Advertising and Competition has been published… and is already available on Amazon! Once, it was a PhD dissertation… but now is a book. The research I … Continue reading

December 15, 2013 · Leave a comment

“Big Insights” in the Services Revolution

I have been invited by ESOMAR and IE to share some thoughts on Decision Making based on Market Research. It is a good opportunity to forecast about the changes some business decision … Continue reading

November 21, 2013 · 1 Comment

Edison Innovation Awards 2013

Analyzing and Judging Edison Innovation Awards 2013… and the ceremony in Chicago. The Edison Awards™ have recognized and honored some of the most innovative products and business leaders in America … Continue reading

April 23, 2013 · 1 Comment

Chief Marketing Office Council Journal 2013 Peer Sphere

Interview for the Chief Marketing Officer Council Journal, Peer Sphere Answering about the shifting of trends CMOs are facing and how these changes are impacting the marketing strategies: How marketing influences … Continue reading

March 10, 2013 · Leave a comment

Customer Experience Exchange 2013

Customer Experience Exchange in London, with IQPC, sharing some ideas on innovation and customer engagement. Some thoughts around Customer Engagement through Innovation in the Financial Services Revolution… Innovating on the multi-channel … Continue reading

February 5, 2013 · Leave a comment
Follow villaseca on digital business & marketing on WordPress.com

Digital & Business Book

Marketing & Inno Book

Digital Talent Book