In the era of “Intelligent Banking”, banks like BBVA and Citi are applying AI and autonomous solutions to grow margin and revenue using the most effective channels. Leveraging their data, they hyper-personalize communications and systematically maximize sales conversion. “Intelligent Sales” is not just about business growth, but also about being relevant to their customers andContinue reading “How are banks becoming digital sales engines? “Intelligent Sales” @Finextra”
Category Archives: English
From ‘Digital Banking’ to ‘Intelligent Banking’ transformation
In a fiercely competitive digital landscape, banks need to accelerate the applications of Artificial Intelligence (AI) and autonomous cloud technology (a.k.a. “Intelligent Banking”) to boost digital sales, optimize costs and empower agile, internal talent. Banks that are slow off the mark stand to lose a big growth engine. Four areas are key for an “IntelligentContinue reading “From ‘Digital Banking’ to ‘Intelligent Banking’ transformation”
Opportunities on #Digital Transformation @WOBI @ElConfidencial
This week, I was keynote speaker on WOBI forum on Digital Transformation, invited by ESIC. The topic: “Digitize your business: the technology revolution and the talent”. Covering the key challenges and opportunities: AI & Adaptive Intelligence, opportunities for your business Five steps of digital transformation Management with intelligence: innovation with solutions From Customer ExperienceContinue reading “Opportunities on #Digital Transformation @WOBI @ElConfidencial”
Human-Experience (HX): Humans are back… thanks to AI
After years innovating with the Digital revolution, companies already get focused on the Customer Experience. But after the Digital expansion, now Human Experience (HX) can be the new norm. It encompass the human context (emotions, needs, relationships…) with the experience companies deliver, integrating digital and physical interactions. Three facts point that humans are back, andContinue reading “Human-Experience (HX): Humans are back… thanks to AI”
3 Hyper-trends from Mobile World Congress #MWC18
In terms of business impact, we can summarize the Mobile World Congress #MWC18 with 3 core topics: 1) Hyper-personalization of Customer Experience, with Artificial Intelligence (#AI) Virtual assistants are no longer a trend, but a real business driver present everywhere. They really help to set the customer at the center. For example: Google showcases inContinue reading “3 Hyper-trends from Mobile World Congress #MWC18”
In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)
Proud to be awarded in the “Influencers” magazine as one of the “Economic Leaders for Tomorrow”, Spain-2018. Influencers magazine (www.clubinfluencers.com) and the European think tank Choiseul (www.choiseul.es) publish the Top100 Leaders Ranking for 2018. It includes key business leaders and entrepreneurs, such as Lupina Iturriaga (Fintonic), Luis Baon (Egon Zehnder) or Pedro Moneo (Opinno) amongContinue reading “In the Ranking of Influencers/ Economic Leaders 2018 (Choiseul)”
“Meaningful Relationships” with Artificial Intelligence
Customers have already changed. According to Accenture research, 45% of customers in Spain are “Nomads”, digitally advanced customers, used to new digital solutions. And almost 44% of Spaniards are “Quality seekers”, expecting a personalized service. In this complex context: What are the trends to engage with customers on the Digital Revolution? This was a question I tryContinue reading ““Meaningful Relationships” with Artificial Intelligence”
Are you maximizing your Return on Digital Investments?
The Digital Revolution is disrupting, not just the customer experience or the channels’ transformation, but the core of the business value. In 2011, there was just 1 tech company among the Top5 largest companies in U.S. by market cap. Exxon was bigger than Apple, and the other three companies were also incumbents: the oil companies PetroContinue reading “Are you maximizing your Return on Digital Investments?”
Ranking of European Leaders Under-40 & Expansion
Several newspapers include details of the Ranking “European Leaders for Tomorrow”, by the think tank Instituto Choiseul. As well as being awarded the #17, the Spanish newspaper Expansion includes my profile today under the headline “Young, prepared and leading”. Congratulations to my colleagues also included. This ranking of leaders under-40 is an study independently carried out by the EuropeanContinue reading “Ranking of European Leaders Under-40 & Expansion”
Awarded as Top100 “Economic Leaders for Tomorrow” Spain
Thanks to the European think tank Instituto Choiseul for awarding me as Top100 “Economic Leaders for Tomorrow” Spain (#17)… And congratulations to my colleagues also included. The Choiseul 100 “Economic Leaders for Tomorrow” is an study independently carried out by the European think tank Institut Choiseul. It identifies and ranks the young under 40 years old, who will playContinue reading “Awarded as Top100 “Economic Leaders for Tomorrow” Spain”
Digitize your Business… my new book available on Amazon
On top of my previous books on Digital Advertising and Innovation & Digital Marketing, now Amazon is also offering my new third business book on Digital. Published by ESIC Business & Marketing School, both on paper and ebook, it is a practical guide for managers and entrepreneurs to digitize their big companies or SME. In orderContinue reading “Digitize your Business… my new book available on Amazon”
New leadership and talent for the #Digital transformation?
In a search for growth after the economic crisis, many organizations are now investing in the digital transformation. And these organizations are realizing that they need new leaders, new talent and, even, a new culture for the new digital revolution. A) A new leadership: the leaders of different companies need to evolve… though itContinue reading “New leadership and talent for the #Digital transformation?”
How can consumer goods companies accelerate their digital transformation?
The retail company Amazon and its founder, Jeff Bezos, appear in the cover of the February-2015 issue of Fast Company magazine. Although several services companies have been the reference in the digital transformation, consumer goods companies are also focusing on accelerating their digital transformation. As an example, in this same issue of Fast Company theContinue reading “How can consumer goods companies accelerate their digital transformation?”
European Marketing Evolution: 3 Key Transforming drivers
Recent news suggests European marketers are gaining relevance worldwide. The Coca-Cola Company has appointed a new Chief Marketing Officer (CMO): the Iberian Division President, Marcos de Quinto. It seems an interesting global challenge, after his success in Spain in terms both of strong brands and business transformation (with a huge internal merge). In a globalContinue reading “European Marketing Evolution: 3 Key Transforming drivers”
Villaseca on Digital & Marketing 