This month marks 25 YEARS since I joined The Coca-Cola CompanyAfter my time at Loewe, in 2001 I had the privilege of leading the P&L for a diverse portfolio, starting with Fanta, moving to the launch of Nordic Mist, and finally managing Coca-Cola. Looking back, the biggest lessons weren’t only about business: they were aboutContinue reading “🎂25 Aniversary since I joined Coca-Cola🎂”
Category Archives: Events
⚠️ 3 Warnings on AI from CEOs at Davos ’26 ⚠️
️Among the heads of state and top CEOs gathered at Davos 2026 by the World Economic Forum last week, 65 global leaders discussed one thing: how to scale Artificial Intelligence responsibly over the next decade. The “hype” phase of #AI is officially over; we have entered the “infrastructure” phase. Here are the three big takeaways:Continue reading ” ⚠️ 3 Warnings on AI from CEOs at Davos ’26 ⚠️”
In Davos’26, AI as the Engine of Growth
Next week at #Davos, discussions will focus on building #Growth and driving #Innovation with the power of #ArtificialIntelligence, hosted by the World Economic Forum. For business leaders and boards, this means mastering a two-speed engine: we must have the discipline to optimize our core with technology in the short term, while reinventing new revenue streamsContinue reading “In Davos’26, AI as the Engine of Growth”
🌟 Feeling Grateful x2: Recognized at CIONET Summer Fest 2025 🌟
I’m thrilled to share that at CIONET Summer Fest 2025, both @Jesús Oliva and I were recognized by CIONET Spain —the leading global community of senior IT and Digital leaders, including CIOs, CTOs, and CDOs. Our shared passion for digital and AI-driven transformation —as demonstrated during the recent #AIQuest2025, marked by experimentation, open dialogue, andContinue reading “🌟 Feeling Grateful x2: Recognized at CIONET Summer Fest 2025 🌟”
A Privilege and a Purpose: Patron of the ESIC 2025 Graduation
This past Saturday, I had the honor of addressing the graduating class of ESIC — a generation stepping into the world at a moment where change is not just constant, but exponential. As I reflected on my own journey, from global roles in Silicon Valley to leading digital transformation at Moeve, I shared four guidingContinue reading “A Privilege and a Purpose: Patron of the ESIC 2025 Graduation”
AI Transformation in Malaga at DES #CIOSummit2025
🌍 At the global leading event on Digital Transformation #DES2025 in Málaga, I had the opportunity to join industry leaders and friends from Mapfre, Malu Delicado, and Iberdrola,Carlos Asensio Hernández, discussing “Governance in the Age of AI: Strategies for Ethical and Transparent Implementation” in the #CIOSummit2025. With over 17,000 professionals in attendance, this event underscoredContinue reading “AI Transformation in Malaga at DES #CIOSummit2025”
🌏 Sharing Moeve’s transformation in Munich at the Siemens ‘AI with Purpose’ Summit 2025! 🌏
This week, I had the opportunity to present Moeve’s Digital & Artificial Intelligence transformation at the Siemens #AIwithPurpose Summit in Munich. With over 900 industry and AI leaders, the event was a powerful space to explore how #AI is driving real change across mobility, manufacturing, infrastructure, etc. We shared how Moeve is using AI toContinue reading “🌏 Sharing Moeve’s transformation in Munich at the Siemens ‘AI with Purpose’ Summit 2025! 🌏”
AI with Purpose in Munich with Siemens (May 20-21)
Artificial Intelligence (#AI) is everywhere. Real impact is in industry. I’m excited to be speaking at the Siemens AI with Purpose Summit on May 20–21 in Munich, where I’ll be joining innovators, experts, and industry leaders shaping the future of industrial AI. If you’re interested in insights from the event, follow the curated livestream. FindContinue reading “AI with Purpose in Munich with Siemens (May 20-21)”
YPO CEOs & Tech Titans
At Young Presidents’ Organization-YPO’s “Tech Titans: Leading in the Age of AI” event, this month I had the opportunity to share insights on how Digital + Artificial Intelligence (AI) is not just a tool but a strategic enabler in business transformation: YPO is “the global leadership community of CEOs“. This event underscored the importance of integrating AIContinue reading “YPO CEOs & Tech Titans”
Interview with NASA ex-CTO for AWS Executive Insights
👨🚀 Thrilled to share this interview with Tom Soderstrom, former Chief Technology and Innovation Officer of NASA Jet Propulsion Laboratory, where we explore Moeve‘s exciting Digital and #AI transformation journey, for AWS Executive Insights. It was a pleasure speaking with Tom – his insightful questions made for an engaging conversation! 🚀 Global energy company MoeveContinue reading “Interview with NASA ex-CTO for AWS Executive Insights”
AWS Executive Insights on Moeve’s Digital Transformation
👏 Thanks to AWS Executive Insights and AWS for Energy & Utilities for showcasing Moeve’s digital transformation, propelling sustainable energy forward: 1️⃣ Business Growth through Data and AI: Leveraging data, Artificial Intelligence, and IoT to create value and drive the energy transition. 2️⃣ Accelerating the Positive Motion Strategy: Empowering employees with #AI agents and digitalContinue reading “AWS Executive Insights on Moeve’s Digital Transformation”
🌐 Mobile World Congress 2025: The CIOs and CDOs Perspective 🌐
We just returned from the Mobile World Congress 2025 in Barcelona, and it was an incredible experience sharing our perspectives with other CIOs and CDOs, thanks to CIONET Spain and Mobile World Capital Barcelona. From the perspective of the CIOs and CDOs, here are 3 main technological and practical priorities that stood out: 1️⃣ Investment inContinue reading “🌐 Mobile World Congress 2025: The CIOs and CDOs Perspective 🌐”
🌍 Davos 2025: Moeve case in the white paper on Artificial Intelligence 🌍
We are thrilled to announce Moeve ’s recognition in the white paper by the World Economic Forum’s AI Governance Alliance (#AIGA)! At the World Economic Forum’s 55th Annual Meeting in Davos (#WEF25), this group of business leaders and experts is presenting a new whitepaper on #AI: “Artificial Intelligence’s Energy Paradox”. This document explores the transformativeContinue reading “🌍 Davos 2025: Moeve case in the white paper on Artificial Intelligence 🌍”
Unleashing AI Talent: How to Attract and Motivate Digital Experts for Business Growth in 2025
As someone deeply involved in the world of Artificial Intelligence and digital transformation, I have seen firsthand how crucial it is to understand what truly motivates #AI and key digital experts across data, cloud, robotics, digital experience and technology, etc. A few years ago I wrote a book titled “Develop your digital talent” (ESIC Editorial),Continue reading “Unleashing AI Talent: How to Attract and Motivate Digital Experts for Business Growth in 2025”
Villaseca on Digital & Business 