๐๐๐•๐€ ๐ฏ๐ฌ. ๐Œ๐จ๐ž๐ฏ๐ž: ๐…๐ข๐ซ๐ฌ๐ญ ๐Œ๐จ๐ฏ๐ž๐ซ๐ฌ ๐š๐ง๐ ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐“๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ

Itโ€™s inspiring to see a global bank like @BBVA and a global energy group like @Moeve, working side by side as part of the the same team, with other top public and private organizations. Thatโ€™s exactly whatโ€™s happening in the World Economic Forumโ€™s First Movers Coalition, where industry leaders commit to scaling sustainable low-carbon solutions. Both BBVA and Moeve (formerlyContinue reading “๐๐๐•๐€ ๐ฏ๐ฌ. ๐Œ๐จ๐ž๐ฏ๐ž: ๐…๐ข๐ซ๐ฌ๐ญ ๐Œ๐จ๐ฏ๐ž๐ซ๐ฌ ๐š๐ง๐ ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐“๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ”

๐ŸŽ‚ AI & Digital Transformation: 3 Years at Cepsa/Moeve + My Playbook for Business Value

David Villaseca outlines the VILLA Framework for generative leadershipโ€”five pillars designed to guide executives in AI-driven transformation.

๐Ÿค AI Agents in Marketing & Sales: Big Wins, Big Warnings

According to the World Economic Forum, AgenticAI are fueling the next major business revolution. Artificial Intelligence is no longer just a toolโ€”itโ€™s a member of your Marketing & Sales team. It can draft campaigns, qualify leads, negotiates deals, and update your CRM -autonomously. But as Klarnaโ€™s recent -22% drop in satisfaction after replacing 700 agentsContinue reading “๐Ÿค AI Agents in Marketing & Sales: Big Wins, Big Warnings”

AI Transformation in Malaga at DES #CIOSummit2025

๐ŸŒ At the global leading event on Digital Transformation #DES2025 in Mรกlaga, I had the opportunity to join industry leaders and friends from Mapfre, Malu Delicado, and Iberdrola,Carlos Asensio Hernรกndez, discussing “Governance in the Age of AI: Strategies for Ethical and Transparent Implementation” in the #CIOSummit2025. With over 17,000 professionals in attendance, this event underscoredContinue reading “AI Transformation in Malaga at DES #CIOSummit2025”

๐ŸŒ Sharing Moeveโ€™s transformation in Munich at the Siemens ‘AI with Purpose’ Summit 2025! ๐ŸŒ

This week, I had the opportunity to present Moeveโ€™s Digital & Artificial Intelligence transformation at the Siemens #AIwithPurpose Summit in Munich. With over 900 industry and AI leaders, the event was a powerful space to explore how #AI is driving real change across mobility, manufacturing, infrastructure, etc. We shared how Moeve is using AI toContinue reading “๐ŸŒ Sharing Moeveโ€™s transformation in Munich at the Siemens ‘AI with Purpose’ Summit 2025! ๐ŸŒ”

AI with Purpose in Munich with Siemens (May 20-21)

Artificial Intelligence (#AI) is everywhere. Real impact is in industry. Iโ€™m excited to be speaking at the Siemens AI with Purpose Summit on May 20โ€“21 in Munich, where Iโ€™ll be joining innovators, experts, and industry leaders shaping the future of industrial AI. If youโ€™re interested in insights from the event, follow the curated livestream. FindContinue reading “AI with Purpose in Munich with Siemens (May 20-21)”

YPO CEOs & Tech Titans

At Young Presidents’ Organization-YPO’s “Tech Titans: Leading in the Age of AI” event, this month I had the opportunity to share insights on how Digital + Artificial Intelligence (AI) is not just a tool but a strategic enabler in business transformation: Business Strategy: At Moeve (formerly Cepsa), we’ve adopted a “Green Digital” approach, integrating overContinue reading “YPO CEOs & Tech Titans”

Interview with NASA ex-CTO for AWS Executive Insights

๐Ÿ‘จโ€๐Ÿš€ Thrilled to share this interview with Tom Soderstrom, former Chief Technology and Innovation Officer of NASA Jet Propulsion Laboratory, where we explore Moeve‘s exciting Digital and #AI transformation journey, for AWS Executive Insights. It was a pleasure speaking with Tom โ€“ his insightful questions made for an engaging conversation! ๐Ÿš€ Global energy company MoeveContinue reading “Interview with NASA ex-CTO for AWS Executive Insights”

๐ŸŒ Mobile World Congress 2025: The CIOs and CDOs Perspective ๐ŸŒ

We just returned from the Mobile World Congress 2025 in Barcelona, and it was an incredible experience sharing our perspectives with other CIOs and CDOs, thanks to CIONET Spain and Mobile World Capital Barcelona. From the perspective of the CIOs and CDOs, here are 3 main technological and practical priorities that stood out: 1๏ธโƒฃ Investment inContinue reading “๐ŸŒ Mobile World Congress 2025: The CIOs and CDOs Perspective ๐ŸŒ”

๐Ÿ‘ Congratulations to Forrester for the new Green Digital Products report! ๐Ÿ‘

We are thrilled about the release of Forrester’s report on Green Digital Products, which highlights how digital transformation and the green market revolution can work hand in hand to create impactful, sustainable innovations. A special thank you to Oliwia Berdak, Thomas Husson, and the Research teams, for recognizing Moeve (previously CEPSA) as a best-practice caseContinue reading “๐Ÿ‘ Congratulations to Forrester for the new Green Digital Products report! ๐Ÿ‘”

๐Ÿš€Megatrends 2025 with Retina๐Ÿš€

At the โ€œObservatory Retina 2025โ€, inspiring megatrends event hosted by Jaime Garcรญa Cantero at Ateneo de Madrid, some experts (as Juan Pedro Moreno, Pepita Marรญn Rey-Stolle, Fernando Suรกrez Lorenzo, etc.) discussed the opportunities presented by AI, European sovereignty, and the evolving geopolitical landscape for 2025. These trends highlight the potential for innovation and growth inContinue reading “๐Ÿš€Megatrends 2025 with Retina๐Ÿš€”

๐Ÿ’™ Megatrends, AI & Cloud across industries, at Foro Megatendenciasย by El Economista ๐Ÿ’™

Together with CEOs and leaders from companies like MAPFRE, MASORANGE, Siemens, Telefรณnica Tech, etc., we have discussed the strategic impact of Artificial Intelligence with the financial newspaper elEconomista. It is clear that #AI is revolutionizing how we operate and innovate across industries:1๏ธโƒฃ Transformation: AI and Cloudย are transforming business operations and enabling rapid innovation.2๏ธโƒฃ Competitiveness: InContinue reading “๐Ÿ’™ Megatrends, AI & Cloud across industries, at Foro Megatendenciasย by El Economista ๐Ÿ’™”

๐Ÿ’™ Artificial Intelligence for CEOs & Boards: 5 Lessons from Moeve Digital ๐Ÿ’™

Over the past few weeks, following the announcement of our new brand, #Moeve (formerly CEPSA), I have engaged in insightful conversations with leading media outlets like FORBES Espaรฑa, El Confidencial, Expansiรณn, Vocento–Diario ABC, and innovaspain. These discussions have centered on how Artificial Intelligence reshapes business strategy and reinforced what we, as digital teams, have experiencedContinue reading “๐Ÿ’™ Artificial Intelligence for CEOs & Boards: 5 Lessons from Moeve Digital ๐Ÿ’™”

#AI opportunities in El Confidencial newspaper

Great discussions in El Confidencial newspaper about the opportunities of Artificial Intelligence, alongside experts like Josรฉ Manuel de la Chica (Santander), Carlos Martรญnez Miguel (Telefรณnica Tech), and Sandra De Lucas (Airbus). From #Moeve (CEPSA), we shared how #AI is accelerating the energy transition with digitally native plants and empowering employees and customers… But also theContinue reading “#AI opportunities in El Confidencial newspaper”