Cepsa took center stage at Forrester’s CX Summit EMEA 2024 in London. This event brought together digital, CX, B2B and B2C leaders to explore the transformative potential of human + Artificial Intelligence (#AI) interactions. The fusion of humans and AI promises to revolutionize business dynamics.
This summit featured valuable insights shared by prominent industry and Forrester experts. We showcased, with Oliwia Berdak #ForrCX, the new Cepsa AI Platform, designed to elevate customer and employee experiences across business units, specially thanks to 3 components:
- Human-AI Studio: A collaborative space where experts blend data-driven insights with human needs to solve real-world challenges, inspired by the Stanford Institute for Human-Centered Artificial Intelligence (HAI).
- Green AI Studio: Where sustainability meets AI, optimizing energy consumption and helping to reduce carbon footprints.
- Value 360 Studio: This is where customer-centric strategies intersect with AI-powered analytics, unlocking value for both Cepsa and its customers.
By integrating data, AI, and CX, the @CepsaDigital team aims to create differentiated value, leaving an responsible mark on the #GreenDigital landscape. The fusion of human + AI is not just a trend: how can we all collaborate toward a sustainable future?
Villaseca on Digital & Business 