Over the past few weeks, following the announcement of our new brand, #Moeve (formerly CEPSA), I have engaged in insightful conversations with leading media outlets like FORBES España, El Confidencial, Expansión, Vocento–Diario ABC, and innovaspain. These discussions have centered on how Artificial Intelligence reshapes business strategy and reinforced what we, as digital teams, have experienced firsthand: #AI is at the core of transformative change and growth.
Here are five key lessons from our journey that are especially relevant for CEOs, Board Members, and colleagues leading business transformations (CIONET Spain, PATIO Campus, The California – Spain Chamber of Commerce):
1) “Value First”
For AI to create meaningful impact, it must align directly with business strategy and relevant KPIs. At #MoeveDigital, our Value 360 approach ensures AI applications are focused on driving business results. Examples include guiding the design, development, and future operations of digital-native plants for biofuels and green hydrogen.
2) “Human (Also) First”
AI transforms systems, but it’s here to support and involve people from the start. We prioritize enhancing both employee and customer experiences. For instance, our digital teams have co-created AI-powered assistants that help field technicians access critical information, streamlining their work and boosting productivity.
3) “Purpose-Driven”
AI is an enabler, but its true potential lies in serving a clear mission that connects every initiative. For us, this mission is #GreenDigital= accelerating the energy transition through digital solutions. Beyond our own developments, we collaborate with other leaders through initiatives like World Economic Forum AIGovernanceAlliance (#AIGA) and OdiseIA to shape the future responsibly.
4) “Responsible Growth”
AI governance is as vital as its applications, particularly with new EU regulations like the #AIAct. Our in-house AI platform ensures ethical and transparent AI practices—spanning human insights to renewable energy management—aligning all solutions with sustainability goals.
5) “Efficient Resiliency”
AI not only enhances efficiency but also builds business resilience. By reducing operational errors and empowering our decisions with advanced analytics, we’re creating smarter, future-proof systems across business units.
These lessons have been pivotal in our #MoeveDigital journey to harness AI for sustainable business transformation. What insights would YOU add to this list? 🚀
Villaseca on Digital & Business 