From Silicon Valley to Europe building multidisciplinary teams and profitable business across USA, EMEA, LATAM & APAC, I lead digital and AI transformations that drive business growth: scaling Oracle’s cloud from Palo Alto, reinventing BBVA’s digital banking, and leading AI-powered transformation at Moeve (Cepsa) as Chief Digital Officer.
With over 25 years of global experience in Technology (Accenture, Oracle), Financial Services (BBVA, Santander), Energy (Moeve), and Consumer Goods (Coca-Cola, LVMH, Peugeot-Citroën), I have built high-performance teams to accelerate sales and operational efficiency: from building customer-centric platforms, to delivering Artificial Intelligence applications generating ROI above 400%.
To shape how boards and professionals capture value from technology, I serve as a Partner of the World Economic Forum’s AI Governance Alliance, Vice President of CIONET Advisory Board, and former Board Member of California-Spain Chamber of Commerce. My commitment extends to developing talent as a professor, author, and startup mentor at Stanford StartX.
Press: Digital Marketing & Innovation
Book: “Innovation and Marketing in the Digital Age” (ESIC Editorial)
This professional book gets deeper on some useful tools for digital development, especially focused on Innovation, Marketing and Sales
Available in: Amazon, FNAC, Casa del Libro, ESIC and other bookstores
Video: Opportunities on Innovation
Articles: Digital Marketing and Innovation
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Villaseca on Digital & Business 