From Silicon Valley to Europe, helping organizations around the world to accelerate Digital & Artificial Intelligence transformations with P&L growth, boosting customer experiences, brands and digital sales through the connection of technology, business and people.
I lead digital and AI transformations that drive business growth: scaling Oracle’s cloud from Palo Alto, reinventing BBVA’s digital banking, and leading AI-powered transformation at Moeve (Cepsa) as Chief Digital Officer.
With over 25 years of global experience in Technology (Accenture, Oracle), Financial Services (BBVA, Santander), Energy (Moeve), and Consumer Goods (Coca-Cola, LVMH, Peugeot-Citroën), I have built high-performance teams to accelerate sales and operational efficiency: from building customer-centric platforms, to delivering Artificial Intelligence applications generating ROI above 400%.
To shape how boards and professionals capture value from technology, I serve as a Partner of the World Economic Forum’s AI Governance Alliance, Vice President of CIONET Advisory Board, and former Board Member of California-Spain Chamber of Commerce. My commitment extends to developing talent as a professor, author, and startup mentor at Stanford StartX.
Press: Digital Transformation (El Confidencial, La Razón…)
Book: “Innovation, Data and Artificial Intelligence” (ESIC Editorial)
From a business applied perspective, professionals, entrepreneurs and students of any profile will develop their capacities on data management and Artificial Intelligence (AI), technological platforms, innovation systems and other critical tools for digital transformation.
Available on: Amazon Other bookstores
Book: “Digitize your Business” (ESIC Editorial)
This book on Digital, published by ESIC Business & Marketing School, is a practical guide for managers and entrepreneurs to digitize their big companies or SME. The book includes a 5-steps framework and tools + real best practices: cases from big established companies such as Coca-Cola and Procter & Gamble, till tech leaders as Amazon, Apple or Google, and also start-ups, as Kiip y Tesla
Available in: El Corte Inglés, Amazon, Casa del Libro, ESIC and other bookstores
Video: “Digitize your Business” (ESIC Business & Marketing School)
Articles: “Digital Business & Transformation”
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Villaseca on Digital & Business 