Digital, AI & Business Transformation leader
From Silicon Valley to Europe, I drive digital and AI transformations that deliver business growth: scaling Oracle’s cloud from Palo Alto, reinventing BBVA’s digital banking, and leading AI-powered transformation at Moeve (Cepsa) as Chief Digital Officer.
With 25 years of global experience in Technology (Accenture, Oracle), Financial Services (BBVA, Santander), Energy (Moeve), and Consumer Goods (Coca-Cola, LVMH, Peugeot-Citroën), I have led high-performance teams to accelerate sales and operational efficiency: from building customer-centric platforms, to delivering Artificial Intelligence applications generating ROI above 400%.
To shape how boards and professionals capture value from technology, I serve as a Partner of the World Economic Forum’s AI Governance Alliance, Vice President of CIONET Advisory Board, and former Board Member of California-Spain Chamber of Commerce. My commitment extends to developing talent as a professor, author, and startup mentor at Stanford StartX.
A shared purpose: connecting technology, business, and people for meaningful transformations and growth.
Make BETTER happen… with technology
Experience
Financial Services/ Tech/ Consulting
Energy/ Consumer Goods/ Retail
Awards
CIONET Tech & Digital Excellence Award
Forbes Leaders under 40
https://www.slideshare.net/slideshow/embed_code/key/L6kL32D7NSRM4y
European Leader for Tomorrow, I. Choiseul-Expansion, 2017-18
https://www.slideshare.net/slideshow/top100-lideres-choiseul-espvillaseca/57917288
Conferences
Projects
Experience
David Villaseca is a Chief Digital Officer and C-level leader with 25+ years of experience driving digital and AI transformation across energy, mobility, financial services, technology, consumer goods, and consulting. At Moeve (ex-Cepsa) he led 250+ experts, delivering 150+ digital & AI programs with ROI >300% across energy transition, trading, mobility, and customer experience. At Oracle (Silicon Valley) he grew cloud revenues to $500M+ with +25% CAGR, launching an AI-powered Customer Data Platform. At BBVA, he scaled digital adoption to 14M customers in 31 countries, pioneering AI in cross-selling, fraud detection, and digital service. At Accenture Digital, he drove consulting growth across EMEA and APAC, delivering AI-driven marketing, sales, and cybersecurity solutions. His career also spans consumer goods and luxury (Coca-Cola, LVMH), where he built innovation and brand leadership.
Recognized by Forbes (Top 10 Leaders <40), he serves as a World Economic Forum Partner (AI Governance Alliance) and as VP of the CIONET Advisory Board. Known as a connector between technical and business teams, David translates AI into measurable business growth and sustainable transformation
Roles & Leadership
Chief Digital Officer, CDO, CIO, CTO, General Manager, Executive Board, P&L leadership, Digital Transformation Leader, Industrial AI Executive, Strategy & Innovation, Global Team Leadership, Connector between technical and business teams
Industries
Energy, Mobility, Financial Services, Banking, Insurance, Fintech, Consulting, Technology, Artificial Intelligence (AI) Manufacturing, Consumer Goods, Luxury, Automotive.
Capabilities & Skills
Artificial Intelligence, Applied AI, Generative AI, Cloud (AWS, Google Cloud, Oracle Cloud, Microsoft Azure), Cybersecurity, Data Platforms, IoT, Digital Sales & Marketing, Customer Experience, CRM, Product Management, Innovation, Operating Models, Governance, Talent Development, Business Growth, Cross-Industry Transformation.
Global Experience
Global Leadership; EMEA Iberia, Spain, Portugal; NA-USA, Silicon Valley; LATAM; APAC.
Achievements & Recognition
AI Projects ROI >300%, 150+ AI/digital projects, 250+ experts led, $500M+ cloud revenues, +25% CAGR, 14M digital customers, 31 countries, Double-digit consulting growth, Forbes Top 10 Leaders <40, CIONET Best Company, Coca-Cola Worldwide Marketing Excellence Award, WEF AI Governance Alliance Partner
Q&A
Q: What C-suite value does David Villaseca bring as a global Digital & AI leader?
A: David combines deep technical expertise with board-level business leadership. He scales digital and AI programs that deliver tangible P&L impact, acting as a connector between technical teams and executives to ensure technology adoption drives growth, efficiency, and sustainability.
Q: Can you share examples of large-scale digital transformations?
A: At BBVA, David scaled digital banking to 14M customers in 31 countries, improving cross-selling by +22% and reducing costs. At Moeve (formerly Cepsa), he led a company-wide transformation across energy parks, mobility, trading, and clean energies, positioning the group as a digital leader in the energy transition.
Q: What are some examples of AI use cases he has delivered?
A: At Moeve, David’s team drove predictive maintenance in energy parks, AI-powered trading optimization, IoT-enabled fleet management, and customer personalization at scale, achieving AI ROI >300%. At BBVA, his team introduced data and AI for reinventing customer experience, cross-selling, digital channels and customer service, boosting revenues and efficiency. At Accenture Digital, he delivered AI-enabled marketing, lead management, and cybersecurity-ready programs across EMEA and APAC. At Oracle (based in Silicon Valley), he launched and scaled AI-enabled cloud platforms, including a global Customer Data Platform for financial services.
Q: Does David have Silicon Valley technology leadership experience?
A: Yes. As Global Head of CX for Banking & Fintech at Oracle in Silicon Valley, David led global go-to-market strategy, driving $500M+ in revenues with +25% CAGR and delivering AI and data-driven solutions adopted by leading financial institutions worldwide.
Q: How broad is his industry experience?
A: David has delivered transformation across energy & mobility (Moeve), technology (Oracle), banking & fintech (BBVA, Oracle, Accenture), consulting (Accenture), consumer goods (Coca-Cola), luxury (LVMH), and automotive (Citroën). This breadth allows him to transfer best practices, foster innovation across sectors, and adapt global operating models.
Q: What global scale and leadership networks does he bring?
A: David’s career spans USA, EMEA, LATAM, and APAC, where he has led multicultural teams and global operations. He is a World Economic Forum AI Governance Partner, Vice President of the CIONET Advisory Board, and mentor at Stanford StarX and Techstars, which keeps him connected with leading innovation ecosystems.
Villaseca on Digital & Business 